>> A former Costco executive is launching America's first fast-food chain that has been certified organic by the USDA.
Erica Welton was a food buyer for Costco for 14 years before leaving to launch the restaurant chain, called The Organic Coup. "We saw this huge shift happening at Costco with people purchasing more and more organic food," Welton told Business Insider.
... So she launched Organic Coup.
The first location opened last month in Pleasanton, California. Welton plans to open 25 more restaurants over the next 14 months, mainly on the West Coast. Eventually, she wants to expand to cities including Las Vegas, New York City, Austin, and Chicago, she said.
Welton went through the process of getting the chain certified by the USDA because she wanted customers to be able to trust Organic Coup's promise of organic food. "I didn’t really understand how few restaurants were certified," she said. "I was shocked to find out that we were actually America’s first certified-organic fast-food chain."
Organic Coup is pricier than your average fast-food restaurant. The fried chicken sandwich costs $8.99, compared to under $4 for a chicken sandwich at Chick-fil-A. But it seems like plenty of people are willing to pay up for the organic label. The restaurant has only been open for about four weeks and it has already racked up nearly 100 reviews on Yelp and Facebook. <<
Erica Welton was a food buyer for Costco for 14 years before leaving to launch the restaurant chain, called The Organic Coup. "We saw this huge shift happening at Costco with people purchasing more and more organic food," Welton told Business Insider.
... So she launched Organic Coup.
The first location opened last month in Pleasanton, California. Welton plans to open 25 more restaurants over the next 14 months, mainly on the West Coast. Eventually, she wants to expand to cities including Las Vegas, New York City, Austin, and Chicago, she said.
Welton went through the process of getting the chain certified by the USDA because she wanted customers to be able to trust Organic Coup's promise of organic food. "I didn’t really understand how few restaurants were certified," she said. "I was shocked to find out that we were actually America’s first certified-organic fast-food chain."
Organic Coup is pricier than your average fast-food restaurant. The fried chicken sandwich costs $8.99, compared to under $4 for a chicken sandwich at Chick-fil-A. But it seems like plenty of people are willing to pay up for the organic label. The restaurant has only been open for about four weeks and it has already racked up nearly 100 reviews on Yelp and Facebook. <<
What the article doesn't mention: Costco is universally acclaimed to be a business that treats and pays its workers well like the valued capital resources they are. I'm betting Organic Coup's employees will be, and are, in a far better place than yer typical chain
Link here