Diuretic
Permanently confused
"The pricing we put in place for 2009 turned out to not really be what we needed to achieve the results and margins that we had historically been delivering," said chairman and CEO Ron Williams. "We view 2010 as a repositioning year, a year that does not fully reflect the earnings potential of our business. Our pricing actions should have a noticeable effect beginning in the first quarter of 2010, with additional financial impact realized during the remaining three quarters of the year."
Translation:
We didn't charge our customers enough. Next year we're wearing the effect of that piss-poor decision so we're going to bang up our prices to make more money.
well, if they were charging enough they were in danger of going in the hole and sinking the whole ship which is what the obamalama is hell bent on doing, sinking the whole ship
It's a perfectly rational approach. Hike your prices and dump liabilities. That's how you keep a profit-making concern going.