Tell that to the US automakers lobby....
Lobbyists in other countries are just not that powerful... Cars in Europe have to be far more pedestrian and cycling safe that in the US (cause they got a lot more of them)...
This is the hardest thing when negotiating with the US... Corporate Lobbyists are constantly pressing congress and senate to write in their favour, ie Corporate favouring over Citizen Favouring....
Read this:
There are insuperable market, phytosanitary and political obstacles — and it could get worse.
www.politico.eu
You will see the difference between EU and US food Standards...
"Europeans might buy American software, movies and weapons, but they aren’t keen on U.S. beef pumped with hormones, chlorine-washed chicken or genetically modified corn. The main reason? Brussels’ precautionary principle — a regulatory approach that requires proof a product is safe before it can be sold. The U.S., by contrast, operates on a risk-based system, where anything not proven harmful is fair game."