C_Clayton_Jones
Diamond Member
‘“GET WOKE, GO broke,” has become a rallying cry of the political right whenever they see a brand make the slightest effort to align itself with liberal or progressive values. It’s a meme that allows MAGA country to believe that there is ongoing, massive backlash to products that acknowledge and celebrate marginalized communities. But the supposed boycotts never seem to be reflected in the bottom line.
[…]
Always hostile to corporate initiatives that have a whiff of affirmative action, conservatives were predictably incensed to learn in 2021 that United Airlines planned for half of its incoming pilot trainees to be women and/or people of color. Piers Morgan sneered that they’d try to recruit blind pilots next, “to tick another pathetic virtue-signaling box.” Tucker Carlson whined that United execs were “ideologues, suffering from an incurable brain disease called ‘wokeness,'” arguing that they no longer prioritized pilot ability or passenger safety.
Cut to the beginning of 2023, and United was reporting fourth-quarter 2022 profit of $843 million, beating Wall Street expectations. It also gave an optimistic forecast for the months ahead, seeing high demand for flights.’
At least conservatives are consistent at being wrong.
[…]
Always hostile to corporate initiatives that have a whiff of affirmative action, conservatives were predictably incensed to learn in 2021 that United Airlines planned for half of its incoming pilot trainees to be women and/or people of color. Piers Morgan sneered that they’d try to recruit blind pilots next, “to tick another pathetic virtue-signaling box.” Tucker Carlson whined that United execs were “ideologues, suffering from an incurable brain disease called ‘wokeness,'” arguing that they no longer prioritized pilot ability or passenger safety.
Cut to the beginning of 2023, and United was reporting fourth-quarter 2022 profit of $843 million, beating Wall Street expectations. It also gave an optimistic forecast for the months ahead, seeing high demand for flights.’
At least conservatives are consistent at being wrong.