82% of Americans paid over MSRP to buy a new car in January

1srelluc

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Nov 21, 2021
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82% of American buyers paid over MSRP for a new car in January

The month of January saw 82.2% of new car buyers pay over MSRP for their new car, according to data collected by Edmunds. That’s an extraordinary number, even more so when provided the context that Edmunds data found 0.3% of new car buyers paid above MSRP in January 2021.

Just as we have reported for the past many months, the shortage of new cars combined with continued demand to buy them is to blame for these numbers. On average, a new vehicle bought in January 2022 was bought for $728 above MSRP. The data come from Edmunds, which compared new vehicle average transaction prices with the average MSRP across automakers.

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Fookin' rubes, they should be fleeced. :auiqs.jpg:
 
Thats nothing, the real hit is in used cars, where prices are inflated as much as 40%!

Yep..
Getting sick of the local Toyota dealership trying to buy my Tundra and the Wifes Tacoma.
I just laugh at em,especially when I ask what they have in 2022 Tundras when I know the lot is pretty much empty.
 
Yep..
Getting sick of the local Toyota dealership trying to buy my Tundra and the Wifes Tacoma.
I just laugh at em,especially when I ask what they have in 2022 Tundras when I know the lot is pretty much empty.
Marquardt Toyota in Eau Claire has Corolla's with over 120,000 miles on them for $20,000 and above...
 

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