Bud Light VP explains their strategery

[Polishprince]

Bud Light is trying to alienate their "out of touch" "frat boy" customers, to reposition the brand as the leading sophisticated woke brand of fine beer in America.

They are certainly fulfilling the first part of that strategy, now the only question is whether the LGBTQ+++ community is going to step up and support the brand or if they are going to throw them under the bus.

My guess is the latter, just like when the Dixie Chicks told conservatives to listen to something else 20 years ago.

Bud Light's VP of marketing explains her strategy

Alissa Heinerscheid, the vice president of marketing for the Bud Light brand, part of the Belgian InBev global brewing empire, is featured in a Twitter video (hat tip: Steven Hayward of Powerline) explaining her approach to convincing enough customer...

www.americanthinker.com

 

[Rambunctious]

I won't patronage a company that makes stupid decisions in marketing... I wonder what stupid thinking is also going on in their brewery and will it make a bunch of folks sick one day...
Stupid is contagious....

 

[Oddball]

IOW, she's pissing on the brand's biggest demographic.

Great way to build business!

 

[Rambunctious]

Anheuser-Busch InBev's stock fell 3 percent on Monday following backlash to the company's partnership with transgender influencer and activist Dylan Mulvaney

Anheuser-Busch stock drops amid Bud Light Dylan Mulvaney controversy

Many conservatives have complained about the brewing company's recent partnership with transgender influencer Mulvaney.

www.newsweek.com

 

[toobfreak]

IOW, she's pissing on the brand's biggest demographic. Great way to build business!

I will gladly step aside and allow her to reposition her demographic. I've even called all of my local distributors, those that still carry Bud to tell them I'm taking all of my business elsewhere as well.

They all say their phones have been ringing off the hook.

 

[EvilCat Breath]

Busch believes there are more trans than frat boys. Frat boys find Dylan Mulvaney a role model. They want to look like him.

 

[iamwhatiseem]

Pink hairs and skinny femboys don't drink beer.
Way to be stupid.

 

[skye]

Enough said.

 

[toobfreak]

Enough said.

That is just disturbing on so many different levels.

 

[Lisa558]

She should be fired.

 

[citygator]

There is another thread on this already... Bud Light marketing is malpractice. Alienating Frat Boys from drinking beer is like alienating country boys from buying pickups or tree huggers from buying Subaru's.

 

[Polishprince]

There is another thread on this already... Bud Light marketing is malpractice. Alienating Frat Boys from drinking beer is like alienating country boys from buying pickups or tree huggers from buying Subaru's.

Bud Light has decided to go the LGBTQ+ route. Let's see how sales progress in their new demographic.

Getting rid of the millions of Frat Boy types that traditionally like this brew for their keggers is going to make BL look a lot more inviting to effeminate Americans.

 

[Baron Von Murderpaws]

She is THE most ignorant, brain dead, USELESS "business woman" there is!!
She knows NOTHING about corporate business, nor does she have a fucking CLUE about marketing!!!

The corporate execs are going to "pow wow" soon, if they haven't already.......as well as the stockholders.........
and kick her ass to the fucking curb!!!



WHY would you hire ANYONE that caters to the LESS THAN ONE PERCENTS in this country????

 

[saveliberty]

Marketing 101 Go woke, go broke. I'm sure the employees will be happy to get their layoff notices.

 

[Lisa558]

Marketing 101 Go woke, go broke. I'm sure the employees will be happy to get their layoff notices.

She’ll go the way of the New Coke guy. She’s even dumber.

 

[CrusaderFrank]

Anheuser-Busch InBev's stock fell 3 percent on Monday following backlash to the company's partnership with transgender influencer and activist Dylan Mulvaney

Anheuser-Busch stock drops amid Bud Light Dylan Mulvaney controversy

Many conservatives have complained about the brewing company's recent partnership with transgender influencer Mulvaney.

www.newsweek.com

Yeah, he’s a cross dresser, he’s not transgender

 

[Unkotare]

Bud Light is trying to alienate their "out of touch" "frat boy" customers, to reposition the brand as the leading sophisticated woke brand of fine beer in America.

They are certainly fulfilling the first part of that strategy, now the only question is whether the LGBTQ+++ community is going to step up and support the brand or if they are going to throw them under the bus.

My guess is the latter, just like when the Dixie Chicks told conservatives to listen to something else 20 years ago.

Bud Light's VP of marketing explains her strategy

Alissa Heinerscheid, the vice president of marketing for the Bud Light brand, part of the Belgian InBev global brewing empire, is featured in a Twitter video (hat tip: Steven Hayward of Powerline) explaining her approach to convincing enough customer...

www.americanthinker.com

"Fine" beer? Bud Light?
???????????????????????

 

[Baron Von Murderpaws]

Marketing 101 Go woke, go broke. I'm sure the employees will be happy to get their layoff notices.

They will be waiting in the parking lot for her............THAT is for certain!!!!

 

[Baron Von Murderpaws]

"Fine" beer? Bud Light?
???????????????????????

Did you hurt yourself laughing?

 

[Unkotare]

Did you hurt yourself laughing?

Lil' bit.