One always has to be very, very careful where the money they donate to charities really goes. Here's an example:
Read @ Just a third of Tower of London ceramic poppy cash is going to help our heroes Mail Online
Just a third of Tower poppy cash is going to help our heroes: So who WILL be pocketing the rest?
Stunning war memorial will eventually include 888,246 ceramic poppies
Hundreds of thousands of people have paid £25 for their own flower
But only a third of the money is expected to go to good causes
Just £8.75 from each poppy will go to charity, while £12.08 will cover 'costs'
Read @ Just a third of Tower of London ceramic poppy cash is going to help our heroes Mail Online