chanel
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It promises to spell the end for push-up bras, padding and expensive silicone implants.
A small tube of cream dubbed the boob job in a bottle can increase a womans bust size by half a cup, if its makers claims are to be believed.
And at £125 for a 100ml pot, it is a far cheaper option than spending thousands of pounds on breast enlargement surgery.
Women using the gel rub it into their chest every day for less than two months, after which, manufacturers Rodial claim, their bust will be firmer and up to two-and-a-half centimetres larger while skin will be less wrinkled.
The cream, called Boob Job and already on sale in John Lewis, contains natural chemicals which supposedly increase the number of fat cells in the breast.
Celebrity devotees of this type of treatment are said to include actress Scarlett Johansson, Victoria Beckham and Kelly Brook.
Read more: Rodial Boob Job gel: Cream which increases bust size goes on sale for £125 | Mail Online
Look - it really works!