For as long as I can remember, estimates gays has been around the 10% mark. Say it's only 5%. In the US, that's around 17m people. June is Pride month. Why would a business not market Pride focused products at anywhere between 17 and 34 million potential customers?Let's take a step back and look at what's happening here. The people outraged over this and demanding the boycott aren't angry because they're being forced by Target to buy Pride stuff or transgender products. They're not angry because Target dropped products that they like in favor of Pride or transgender products. They're not angry because Target put out a poster that said "no conservatives allowed." They're angry because Target is marketing to the LGBTQ community and treating them like a legitimate customer base.