Stephanie
Diamond Member
- Jul 11, 2004
- 70,230
- 10,864
- 2,040
Just fool the people like you do all the time...their new motto: no hope and your change is sucking the life blood and our livelihoods from us
links in article at site
SNIP:
By Charlie Cook
April 28, 2014
From time to time, we all read something where suddenly words jump out from the page, grabbing our attention. This happened to me the other day while reading a memo from Democratic pollster Stan Greenberg and strategist James Carville, along with two of their colleagues who work for the Democracy Corps, Erica Seifert and Fredrica Mayer.
This piece was based on a bipartisan poll conducted last month by Greenberg Quinlan Rosner Research for National Public Radio with the Democracy Corps, Resurgent Republic, and Women's Voices Women Vote Action Fund. Democracy Corps is a 15-year-old organization, started by Greenberg and Carville, and it has effectively become the survey research and message development arm of the House Democratic leaders, providing high-quality research in the form of national polls, surveys of competitive congressional districts, and focus groups among key groups. For tax reasons, all results have to be publicly released, thus giving outsiders a look over the shoulder at some of the highest quality research out there. Resurgent Republic is a new GOP version of the Democracy Corps, started by Republican pollster Whit Ayres.
One of the most useful things that the Democracy Corps does in its polling, like other high-quality pollsters for both sides, is to test various messages for each party, ascertaining which ones are more salient than others. Sometimes messages may sound good, particularly to folks inside the Beltway, but when actually tested with real voters, the response isn't always as anticipated.
The key phrase in the Greenberg/Carville memo was, "As a start, Democrats should bury any mention of 'the recovery.' " The full paragraph went like this:
Democrats have to be hard-hitting and focused on the economy. As a start, Democrats should bury any mention of "the recovery." That message was tested in the bipartisan poll we conducted for NPR, and it lost to the Republican message championed by Karl Rove. The Democratic message missed how much trouble people are in, and doesn't convince them that policymakers really understand or are even focusing on the problems they continue to face. That framework gets in the way of a direct economic message.
Technically speaking, the recession lasted 18 months, starting in December 2007 and ending in June 2009, according to the National Bureau of Economic Research, the official arbiter of when business cycles and recessions begin and end. That 18-month duration is not quite twice as long as the 11.1-month average length of economic retraction in the 11 business cycles since 1945.
From a political perspective, what a cross section of American voters think of the economy matters more than a panel of the top economists.
But back to the Greenberg/Carville memo. If voters flip out at the mere suggestion that a recovery is underway, that reaction is very telling. In fact, it may help explain why nonconservative voters are so down on President Obama and, inferentially, his party. Sure, the Affordable Care Act is an element, but maybe it isn't all of the equation.
all of it here
Why Democrats Should Avoid the 'R' Word - NationalJournal.com
links in article at site
SNIP:
By Charlie Cook
April 28, 2014
From time to time, we all read something where suddenly words jump out from the page, grabbing our attention. This happened to me the other day while reading a memo from Democratic pollster Stan Greenberg and strategist James Carville, along with two of their colleagues who work for the Democracy Corps, Erica Seifert and Fredrica Mayer.
This piece was based on a bipartisan poll conducted last month by Greenberg Quinlan Rosner Research for National Public Radio with the Democracy Corps, Resurgent Republic, and Women's Voices Women Vote Action Fund. Democracy Corps is a 15-year-old organization, started by Greenberg and Carville, and it has effectively become the survey research and message development arm of the House Democratic leaders, providing high-quality research in the form of national polls, surveys of competitive congressional districts, and focus groups among key groups. For tax reasons, all results have to be publicly released, thus giving outsiders a look over the shoulder at some of the highest quality research out there. Resurgent Republic is a new GOP version of the Democracy Corps, started by Republican pollster Whit Ayres.
One of the most useful things that the Democracy Corps does in its polling, like other high-quality pollsters for both sides, is to test various messages for each party, ascertaining which ones are more salient than others. Sometimes messages may sound good, particularly to folks inside the Beltway, but when actually tested with real voters, the response isn't always as anticipated.
The key phrase in the Greenberg/Carville memo was, "As a start, Democrats should bury any mention of 'the recovery.' " The full paragraph went like this:
Democrats have to be hard-hitting and focused on the economy. As a start, Democrats should bury any mention of "the recovery." That message was tested in the bipartisan poll we conducted for NPR, and it lost to the Republican message championed by Karl Rove. The Democratic message missed how much trouble people are in, and doesn't convince them that policymakers really understand or are even focusing on the problems they continue to face. That framework gets in the way of a direct economic message.
Technically speaking, the recession lasted 18 months, starting in December 2007 and ending in June 2009, according to the National Bureau of Economic Research, the official arbiter of when business cycles and recessions begin and end. That 18-month duration is not quite twice as long as the 11.1-month average length of economic retraction in the 11 business cycles since 1945.
From a political perspective, what a cross section of American voters think of the economy matters more than a panel of the top economists.
But back to the Greenberg/Carville memo. If voters flip out at the mere suggestion that a recovery is underway, that reaction is very telling. In fact, it may help explain why nonconservative voters are so down on President Obama and, inferentially, his party. Sure, the Affordable Care Act is an element, but maybe it isn't all of the equation.
all of it here
Why Democrats Should Avoid the 'R' Word - NationalJournal.com
