Wehrwolfen
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- May 22, 2012
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By Kevin Sullivan
March 9, 2013
A record one billion peopleone in seven on the planettraveled to another country last year. So why arent more tourists coming to America?
The United States has Hollywood, the Grand Canyon, the Statue of Liberty, Hawaiian surf, Maine lobsters, Florida beaches and the neon dreams of Las Vegas. We have Graceland, the Golden Gate Bridge, Disney World and the bright lights of Broadway. But as global travel and tourism has boomed to historic levels, tourism industry officials said the U.S. share of those visitors has shrunk by almost a third in the past decade. Thats partly because of increased U.S. security after the Sept. 11, 2001, attacks, but industry analysts say its also because China, Turkey and other nations have become huge tourist magnets.
So the United States is now doing what once seemed profoundly unnecessary: shelling out millions of dollars to promote America as an international travel destination. The Obama administration, in partnership with the travel and tourism industry, is spending $150 million this year on its promotional effort. Part of it is a Discover America campaign that includes television commercials in nine nations, ads on the Tokyo subway, banners in London and Vancouver, Facebook pages in Portuguese and German, and Tweets about the charms of the Dakotas.
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(Excerpt)
Read more:
With Brand USA, a campaign to lure foreign tourists ? and their money - The Washington Post
March 9, 2013
A record one billion peopleone in seven on the planettraveled to another country last year. So why arent more tourists coming to America?
The United States has Hollywood, the Grand Canyon, the Statue of Liberty, Hawaiian surf, Maine lobsters, Florida beaches and the neon dreams of Las Vegas. We have Graceland, the Golden Gate Bridge, Disney World and the bright lights of Broadway. But as global travel and tourism has boomed to historic levels, tourism industry officials said the U.S. share of those visitors has shrunk by almost a third in the past decade. Thats partly because of increased U.S. security after the Sept. 11, 2001, attacks, but industry analysts say its also because China, Turkey and other nations have become huge tourist magnets.
So the United States is now doing what once seemed profoundly unnecessary: shelling out millions of dollars to promote America as an international travel destination. The Obama administration, in partnership with the travel and tourism industry, is spending $150 million this year on its promotional effort. Part of it is a Discover America campaign that includes television commercials in nine nations, ads on the Tokyo subway, banners in London and Vancouver, Facebook pages in Portuguese and German, and Tweets about the charms of the Dakotas.
Continued 1 2 3 Next Page
(Excerpt)
Read more:
With Brand USA, a campaign to lure foreign tourists ? and their money - The Washington Post
