Skylar
Diamond Member
- Jul 5, 2014
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By pissing off America, the Nike corp. is going to experience that new slogan too. Kaeperdick is the reverse King Midas - everywhere he goes people lose money.
Huh. Then why are Nike online sales up 31%?
It's reactionary. Vendors are expecting sales to increase, so they are likely increasing their stock. If they experience poor sales, then the stock they order now will hold them over for the next several months.
It's easier to change the numbers by buying merchandise. It will take months before people who quit buying products will show up on the books.
But trust me, there are probably a lot more people pissed off about this than those who are not, and time will tell that story:
Louisiana city recreation department prohibited from using Nike apparel or equipment
College volleyball team wears gray T-shirts instead of Nike gear for match
These are online sales. Directly to the consumer. So your entire 'vendor' theory falls flat.
And if 'a lot more people are pissed off about this than not'.....then why after watching the Kapernick ad are 56% more likely to buy while only 13% aren't?
Ace Metrix polled consumers on how Kaepernick’s signing would impact their plans to spend money with Nike. Thirteen percent of those surveyed said they were less likely to purchase from Nike after viewing Kaepernick’s first ad. That percentage was down to 10 percent among millennials and 6 amongst Generation Z. Conversely, a staggering 56 percent of those surveyed said they were more likely to purchase from Nike after seeing the commercial.
Kaepernick's Nike commercial 'is a big hit with consumers'
As it looks like you're outnumbered almost 5 to 1.
Its entirely possible you misread the room.
Wait and see, that's all I'm saying. I know how Republicans are. It will take some time, but Nike stock and sales will hit the toilet.
Oh, the stock price will inevitably go down at some point. But as the polling numbers and sales indicate.....its unlikely to be because of the ad.