The Jolly victory in Florida has been analyzed ...galore.
Now it turns out that one of the major reasons why voters pulled the lever for Jolly over Sink was the mention of the name...."Pelosi"!!!
1. "Republican number-crunchers concluded that invoking Nancy Pelosi's name was the best tool to motivate their voters.
2. To hear Republican strategists involved with David Jolly's campaign tell it, the newest Republican in Congress owes his victory to a "Honeybadger." ...the voter database .... system they argue was essential to Jolly's surprising win in last week's special election in Florida.
3 .....a continually updating system that integrates real-time data with existing voter files, they say they were able to track voters they had to target, discover what messages would motivate them....
4. ...GOP officials using Honeybadger determined there were two key groups ....essential to Jolly's victory: Republican seniors and independent and center-right women.
5. And to encourage them, .... had measured which messages were most effectively persuading voters to turn in their ballots.
6. ....they turned to a messagedelivered across a variety of digital platforms and emailthat focused on urging them to vote now or watch Democratic Minority Leader Nancy Pelosi move one step closer to reclaiming the speaker's gavel.
7. "Once we switched to that script across the board, that's when the surge started."
Inside the Republican Database Behind David Jolly's Upset Victory - NationalJournal.com
Watch this to understand why:
Now it turns out that one of the major reasons why voters pulled the lever for Jolly over Sink was the mention of the name...."Pelosi"!!!
1. "Republican number-crunchers concluded that invoking Nancy Pelosi's name was the best tool to motivate their voters.
2. To hear Republican strategists involved with David Jolly's campaign tell it, the newest Republican in Congress owes his victory to a "Honeybadger." ...the voter database .... system they argue was essential to Jolly's surprising win in last week's special election in Florida.
3 .....a continually updating system that integrates real-time data with existing voter files, they say they were able to track voters they had to target, discover what messages would motivate them....
4. ...GOP officials using Honeybadger determined there were two key groups ....essential to Jolly's victory: Republican seniors and independent and center-right women.
5. And to encourage them, .... had measured which messages were most effectively persuading voters to turn in their ballots.
6. ....they turned to a messagedelivered across a variety of digital platforms and emailthat focused on urging them to vote now or watch Democratic Minority Leader Nancy Pelosi move one step closer to reclaiming the speaker's gavel.
7. "Once we switched to that script across the board, that's when the surge started."
Inside the Republican Database Behind David Jolly's Upset Victory - NationalJournal.com
Watch this to understand why:
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