- Banned
- #1
Having owned a sportswear printing business for just over 30 years, I had interaction with dozens of Harley Davidson dealers in several states. I sold the business in 2002 but I doubt what I'm about to tell you has changed. The truth is, Harley Davidson is about as much about "freedom" as our commiecrats in Congress. They are as ruthless a corporation behind the scenes as it gets.
Back in the mid-90's, Harley decided they weren't making enough money on their apparel line. Thousands of bootlgers like myself were selling Harley designs to their dealers and after-market chopper shops. Our designs made their stodgy old-fashioned logo shirts pale by comparison. So they informed their dealers in cease and desist letters that they could no longer buy "unauthorized" apparel from us. They sold these printing franchises for $100K and took a healthy cut of the profits. They could only sell designs and apparel approved by the company at full retail...no discounts. Nothing wrong so far...they were within their rights.
But then they took it too far. They sent their new franchised printers into Harley and Chopper shops posing as customers to find out where they'd been getting their merchandise....sneaky. Then they sent us printers cease and desist letters threatening lawsuits if we didn't surrender our artwork and silk screens to them. They followed that by RAIDING their own dealers and seizing unauthorized inventory and FINING them $1 for every piece of apparel seized. If the dealer objected, Harley would pull their parts kit...effectively putting them out of business. And what did all this result in?
Harley Davidson now makes more money on the apparel line than they do selling motorcycles. The popularity of their brand is based on two factors. How the Harley engine sounds, and that it's an AMERICAN icon, falsely posing as the "Great American Freedom Machine". Ask a Harley dealer how "free" he is dealing with Milwaukee, soon to be Bangkok, Thailand.
Back in the mid-90's, Harley decided they weren't making enough money on their apparel line. Thousands of bootlgers like myself were selling Harley designs to their dealers and after-market chopper shops. Our designs made their stodgy old-fashioned logo shirts pale by comparison. So they informed their dealers in cease and desist letters that they could no longer buy "unauthorized" apparel from us. They sold these printing franchises for $100K and took a healthy cut of the profits. They could only sell designs and apparel approved by the company at full retail...no discounts. Nothing wrong so far...they were within their rights.
But then they took it too far. They sent their new franchised printers into Harley and Chopper shops posing as customers to find out where they'd been getting their merchandise....sneaky. Then they sent us printers cease and desist letters threatening lawsuits if we didn't surrender our artwork and silk screens to them. They followed that by RAIDING their own dealers and seizing unauthorized inventory and FINING them $1 for every piece of apparel seized. If the dealer objected, Harley would pull their parts kit...effectively putting them out of business. And what did all this result in?
Harley Davidson now makes more money on the apparel line than they do selling motorcycles. The popularity of their brand is based on two factors. How the Harley engine sounds, and that it's an AMERICAN icon, falsely posing as the "Great American Freedom Machine". Ask a Harley dealer how "free" he is dealing with Milwaukee, soon to be Bangkok, Thailand.