I wish these women lots of luck in their endeavor. Other women sell over the Internet so why not them?
Insta-success: GCC women entrepreneurs find success on social media platforms
Dhanusha Gokulan - Reporter / 13 June 2015
Khaleej Times caught up with three successful Instaprenuers: Fatma Al Mulla, Ayesha Siddequa and Latifa Al Shamsi.
In 2010, the world was introduced to a world of filtered images through Instagram, a fun way of sharing photos with family and friends. It soon developed into a hub for talented and pioneering female entrepreneurs, especially in the GCC.
Selling everything from designer abayas to customised phone covers, cupcakes to designer cakes and cookies, a new generation of Instagram entrepreneurs — or Instapreneurs — is disrupting traditional marketing with their creative designs, marketing and business strategies.
Khaleej Times caught up with three successful Instaprenuers: Fatma Al Mulla, an Emirati visual artist and founder of the pop culture brand FMM; Ayesha Siddequa, founder of abaya and women’s ready-to-wear line and the creative director of Future Fashion; and Latifa Al Shamsi, a Dubai blogger and founder of ready-to-wear and accessory fashion line.
Breaking taboo
Before the advent of social media, many women in UAE couldn’t afford to compete with household names in the fashion and design industry in terms of money or marketing.
Continue reading at:
No Page Found - Nation Khaleej Times
Insta-success: GCC women entrepreneurs find success on social media platforms
Dhanusha Gokulan - Reporter / 13 June 2015
Khaleej Times caught up with three successful Instaprenuers: Fatma Al Mulla, Ayesha Siddequa and Latifa Al Shamsi.
In 2010, the world was introduced to a world of filtered images through Instagram, a fun way of sharing photos with family and friends. It soon developed into a hub for talented and pioneering female entrepreneurs, especially in the GCC.
Selling everything from designer abayas to customised phone covers, cupcakes to designer cakes and cookies, a new generation of Instagram entrepreneurs — or Instapreneurs — is disrupting traditional marketing with their creative designs, marketing and business strategies.
Khaleej Times caught up with three successful Instaprenuers: Fatma Al Mulla, an Emirati visual artist and founder of the pop culture brand FMM; Ayesha Siddequa, founder of abaya and women’s ready-to-wear line and the creative director of Future Fashion; and Latifa Al Shamsi, a Dubai blogger and founder of ready-to-wear and accessory fashion line.
Breaking taboo
Before the advent of social media, many women in UAE couldn’t afford to compete with household names in the fashion and design industry in terms of money or marketing.
Continue reading at:
No Page Found - Nation Khaleej Times
