- Nov 22, 2010
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Ex-Genocide supporters are turning their backs to the butchers?
The Boycott, Divestment and Sanctions (BDS) movement had called for a boycott of the sportswear firm since its decision to sponsor the IFA in 2018. Over 200 Palestinian sports teams had called on PUMA to end its sponsorship of the Israel Football Association, describing how “Puma’s sponsorship of the IFA legitimises and gives international cover to Israel’s illegal settlements” and helps “whitewash Israel’s human rights abuses” including its routine violence against Palestinian footballers.
According to the Palestine Solidarity Campaign (PSC), PUMA has lost millions of pounds in lucrative contracts because of pressure applied by the campaign. PSC branches have been part of this sustained campaign, organising regular pickets, protests and vigils for several years outside Puma stores and at Puma events all over the UK.
“PUMA’s decision is an important victory that shows the power of the solidarity movement. We’ve sent all corporations a powerful message: if you choose to be complicit in Israeli apartheid, you will face the strength of the solidarity movement. We will continue to grow our BDS campaigns against banks like Barclays and corporations like JCB, who are complicit in Israel’s system of apartheid,” PSC Director, Ben Jamal, said.
Puma to end sponsorship of Israel's national football team next year
Puma, the German sportswear giant, has announced it will not be renewing its 6-year contract with the Israeli national football team in 2024. While the company claims the decision was...
www.middleeastmonitor.com
Puma to end sponsorship of Israel’s national football team in 2024
The company says the move, planned since last year, is unrelated to boycott calls against it amid Israel’s war on Gaza.
www.aljazeera.com