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Whats up with the expensive candy?
www.axios.com
Halloween candy costs more this year — but most of us will likely pay up rather than go without our treats.
Why it matters: Soaring inflation and supply chain wrinkles have come for even the sweetest parts of life.
The big picture: Spending on Halloween surged over the past decade, as consumers simply got way more into the holiday — buying $300+ giant skeletons and other spooky stuff to deck out their homes, plus the typical loads of candy that you swear you're going to save for trick-or-treaters.
Prices for most treats surged this season fairly in line with inflation for overall food, but Skittles and Starburst prices jumped way more — up 42% and 35% from last year, respectively — according to analysis from Datasembly.
Whats up with the expensive candy?
![www.axios.com](https://images.axios.com/oh5-0n71zqS0f01BCkj_nYbSJog=/0x0:1280x720/1366x768/2022/10/20/1666292658190.png)
Even Halloween candy can't hide from inflation
Here's how much the price of popular Halloween candies went up this year
![www.axios.com](https://www.axios.com/images/a_favicon-32.png)
Halloween candy costs more this year — but most of us will likely pay up rather than go without our treats.
Why it matters: Soaring inflation and supply chain wrinkles have come for even the sweetest parts of life.
The big picture: Spending on Halloween surged over the past decade, as consumers simply got way more into the holiday — buying $300+ giant skeletons and other spooky stuff to deck out their homes, plus the typical loads of candy that you swear you're going to save for trick-or-treaters.
- Halloween is the biggest season for candy sales — more than Easter or Christmas. "It's our Superbowl," an industry executive told CNBC a few years ago.
Prices for most treats surged this season fairly in line with inflation for overall food, but Skittles and Starburst prices jumped way more — up 42% and 35% from last year, respectively — according to analysis from Datasembly.
- To get their numbers, Datasembly scraped price information across the web and looked at the price of candy sold by retailers, who operate both online and in-store.
- Relatively small price increases, on a dollar basis, look huge when measuring in percentage points.
- Meanwhile, Starburst's supply chain is vulnerable to the vagaries of hurricane season, according to a blog post from IBM. It's possible there are weather impacts here, too.
- Axios has reached out to Mars Wrigley, which makes both candies, for comment.