eagle1462010
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- May 17, 2013
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http://www.spotlight-online.de/file...ght_plus_0812_16_17_reading_comprehension.pdf
“THE ART OF SAYING NOTHING”
As the next American election approaches, everyone in politics — from local politicians upwards to the two main candidates for the presidency — will be talking in sound bites and bumper-sticker slogans. Voters have a better chance of remembering short catchphrases than long speeches. But let’s be honest: political catchphrases are just examples of the advanced art of saying nothing. A candidate has to appeal to a wide spectrum of voters in order to get elected. For that reason, he or she tries to avoid saying things that could alienate potential supporters. Although armies of advisers are on hand to make sure only the right words are said, the safest strategy is simply to be as vague as possible. This was the logic behind the current president’s promise of “change” and his battle cry of “yes, we can”. As Harvard language specialist Steven Pinker has pointed out, it’s hard to be against changing something. Everybody can fill the promise of change with his or her own content. And “yes, we can” — but what exactly can we do? The disappointment felt by many young people who supported Barack Obama four years ago can be traced back partially to his ability to eloquently say nothing and his inability to change very much.
“THE ART OF SAYING NOTHING”
As the next American election approaches, everyone in politics — from local politicians upwards to the two main candidates for the presidency — will be talking in sound bites and bumper-sticker slogans. Voters have a better chance of remembering short catchphrases than long speeches. But let’s be honest: political catchphrases are just examples of the advanced art of saying nothing. A candidate has to appeal to a wide spectrum of voters in order to get elected. For that reason, he or she tries to avoid saying things that could alienate potential supporters. Although armies of advisers are on hand to make sure only the right words are said, the safest strategy is simply to be as vague as possible. This was the logic behind the current president’s promise of “change” and his battle cry of “yes, we can”. As Harvard language specialist Steven Pinker has pointed out, it’s hard to be against changing something. Everybody can fill the promise of change with his or her own content. And “yes, we can” — but what exactly can we do? The disappointment felt by many young people who supported Barack Obama four years ago can be traced back partially to his ability to eloquently say nothing and his inability to change very much.