Jack Daniel’s owner scraps diversity targets amid ‘anti-woke’ backlash

[DigitalDrifter]

Another one bites the dust.
Pretty soon, for PR reasons, companies will be making public announcements denouncing DEI, even if they never intended to enact a program in the first place.

The owner of Jack Daniel’s whisky has become the latest company to scrap its diversity targets following a backlash from conservatives.

Brown-Forman, which is the largest wine and spirits company in the US, has told staff it will stop linking executive pay to progress on diversity, equity and inclusion (DEI).

MSN

 

[marvin martian]

Another one bites the dust.
Pretty soon, for PR reasons, companies will be making public announcements denouncing DEI, even if they never intended to enact a program in the first place.

MSN

They're getting ready for a Trump administration, where corporate racism won't be tolerated.

 

[SassyIrishLass]

DEI is a fool's errand.