Conservative65
Gold Member
- Oct 14, 2014
- 26,127
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- #481
Minimum wage has been frozen for eight years and McDonalds is still moving to kiosksHow do you know? A kid making $8.00 an hour might be cheaper than the infrastructure costs needed to keep kiosks running. What we do know is that companies always look ahead for things (at least the successful ones do) and their concern might be that $15 an hour STILL won't placate the union idiots, and then they want $20 an hour.
How much of a pay cut do you want before McDonalds takes them out?
What pay cut?.
once they go to kiosks
they aint switching back
why would they
Customer satisfaction will be higher. Order completed in a more prompt manner and correct.
It's unlikely that order fulfillment accuracly will become better or worse; however, order delivery times should decrease. McDonald's burden for receiving orders and accurately communicating them to the food preparation unit will drop dramatically. Additionally, automating and assigning the order placement process function to the customer will enable a whole new level of performance management capabilities on the remaining routine and exceptional operational processes so that the fulfillment window delta between peak and trough periods can be better anticipated and managed.
For example.
- Let's say that in a given area there are several venues that often have publicized large events that result in "over peak" traffic/demand.
- Inventory levels -- from "raw materials" and "customer ready" standpoints -- can be predicted so as to:
- move people through more quickly,
- optimize inventory levels and need to place a rush order for restocking,
- have at the ready hot and ready go foods rather than having to ask customers to wait while a new batch of, say, fries is cooked,
- know what food items to have more and less of at those times, and
- know what impulse buy promotions/point of sale "ticklers" to use at those and other times.
- Reduce store manager's span of control so they can devote more time to analyzing and managing store performance and less time performing human resource management.
- Cup and condiment dispensers can be attached to the kiosks to aid in managing traffic flow to the pick-up counter and to ensure customers get the items they need.
- At high volume stores, and at inordinately high traffic times, stores can take automated and human orders.
- In certain types of venues -- airports and arenas, for example -- kiosks can be placed at key locations so that customers can order "now" and by the time they walk to the actual store that's, say, closest to their departure gate, the food will be ready for pickup, thereby reducing the delay. (This tactic can add value especially for slower restaurants like Legal Seafoods that can provide food to-go, but generally require customers to have 10-20 minutes of free time. This can also be done via phone app.)
There will still have to be human involvement like you say with volume issues. However, any failures in a timely delivery or order accuracy won't be the machines fault.