Starbucks exec deletes Twitter account after RaceTogether backlash Daily Mail Online
Gee his campaign to discuss race relations with the barristas didn't work out so well.
Corey duBrowa, the company's Senior Vice President of Global Communications, was forced to delete his Twitter account, before re-activating it the next day.
'Last night I felt personally attacked in a cascade of negativity,' he said in a post on Medium. 'I got overwhelmed by the volume and tenor of the discussion, and I reacted'.
Good. Maybe he learned something. Like people don't want a side of social engineering with their lattes.
Gee his campaign to discuss race relations with the barristas didn't work out so well.
Corey duBrowa, the company's Senior Vice President of Global Communications, was forced to delete his Twitter account, before re-activating it the next day.
'Last night I felt personally attacked in a cascade of negativity,' he said in a post on Medium. 'I got overwhelmed by the volume and tenor of the discussion, and I reacted'.
Good. Maybe he learned something. Like people don't want a side of social engineering with their lattes.