Projected demand is not the same thing as actual demand.
The failure of Iridium should make that clear.
Yes, people do MAKE MISTAKES....it is sink or swim,
and learning how to float during the bad times.
My point is that consumer confidence, consumer demand or projected demand is key, to anyone investing in a business or new business.
Even in the news it spoke of all retailers having much less SUPPLY or inventory this year than last year coming in to Christmas....they did NOT have the inventory levels that they had December of 08 when sales hit the wall and they were stuck with their inventory, and forced to liquidate it at unprofitable levels....the following year they reduced their SUPPLY (inventory)and came in to Christmas 09 with alot less in inventory(supply) to meet the projected, lesser, demand.
There has to be a consumer(demand)...you just can't supply your crap in a hit or miss fashion, and the consumer will be there... crapola.....
your business would be a business no longer, in just a short time, if you did such.
Consumer confidence rising is an indication of when most should start investing in a new business or more supply. I say most, because there is always a fluke...something that people will buy, even if they are lacking in confidence....they have to buy gasoline to get to work, they have to buy food...and occasionally there is a widget of some sort that they just have to have, no matter what is going on in their lives....but this is rare.
Not taxing the consumer...giving tax breaks to the middle class, would help the situation much more than giving some business a tax break for hiring a new employee.