The politics of TV

Freewill

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Oct 26, 2011
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Ratings: NBC?s Leno, Fallon off to best starts in five years | Variety

Letterman typifies liberals, mean and nasty, Leno and Kimmel on the other side are just funny without being mean.

There is no doubt of Letterman's political leanings. His insulting of Palin's daughter should have ended his career. So it does seem that the people are making the decision for CBS.

Looking at the numbers for the first eight weeks of the television season (Sept. 23-Nov. 17), “Tonight” is the clear leader in the three-network weeknight battle at 11:35. Its average adults 18-49 audience of 1.11 million — a three-year high — is up 12% from last year at this time and comfortably ahead of “Jimmy Kimmel Live” (919,000, up 37% from his year-ago average when it started 25 minutes later); ABC’s lineup is seeing slight overall gains from last year in 18-49, even though “Nightline” remains down sharply in its new, later time.

CBS’ “Late Show With David Letterman” continues to struggle, with its 18-49 audience (736,000) down 20% from last year. As a result, the “Tonight Show” advantage over “Late Show” has swelled to 51% after standing at just 7% at this time a year ago.

In total viewers, “Tonight Show” is leading with 3.69 million — up 9% from last year and its best start to a season since the fall of 2008 — and is followed by “Late Show” (2.94 million, down 5%) and “Jimmy Kimmel Live” (2.60 million, up 36% from last year). Letterman is up 3% from last year in adults 50-plus, underscoring the fact that his audience is aging.
 

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