Tilly
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A new home shopping channel will launch in the US early in 2016. It will be called, simply, Gun TV.
TV home shopping is synonymous with flashy jewelry, home décor and bargain accessories you never knew you needed. But Gun TV’s specialty will be exactly that: guns. It will also sell ammunition, accessories such as concealed-carry holsters and clothing, such as hunting jackets.
Like established channels such as QVC and Home Shopping Network, Gun TV will feature personable experts explaining and demonstrating the channel’s wares. If viewers see a weapon at a price they like, they can just click online, or pick up the phone and dial a toll-free number.
The principal difference between Gun TV and other home shopping channels is that a Gun TV viewer’s order will not be shipped directly to their home.
According to Gun TV, regulations mean that once an order is placed, a gun wholesaler will dispatch the item to the customer’s nearest federally licensed gun retailer, where mandated background checks and paperwork will be completed.
According to a report by the Desert Sun newspaper, in California, the executives behind Gun TV insist that their channel aims simply to meet demand for gun ownership in America, rather than generate it.
“We saw an opportunity in filling a need, not creating one,” Valerie Castle, one of the co-founders of the channel, told the Guardian. “The vast majority of people who own and use guns in this country, whether it’s home protection, recreation or hunting, are responsible.
“I don’t really know that it’s going to put more guns on the streets.”
Gun TV: home shopping channel aims to sell weapons to viewers
TV home shopping is synonymous with flashy jewelry, home décor and bargain accessories you never knew you needed. But Gun TV’s specialty will be exactly that: guns. It will also sell ammunition, accessories such as concealed-carry holsters and clothing, such as hunting jackets.
Like established channels such as QVC and Home Shopping Network, Gun TV will feature personable experts explaining and demonstrating the channel’s wares. If viewers see a weapon at a price they like, they can just click online, or pick up the phone and dial a toll-free number.
The principal difference between Gun TV and other home shopping channels is that a Gun TV viewer’s order will not be shipped directly to their home.
According to Gun TV, regulations mean that once an order is placed, a gun wholesaler will dispatch the item to the customer’s nearest federally licensed gun retailer, where mandated background checks and paperwork will be completed.
According to a report by the Desert Sun newspaper, in California, the executives behind Gun TV insist that their channel aims simply to meet demand for gun ownership in America, rather than generate it.
“We saw an opportunity in filling a need, not creating one,” Valerie Castle, one of the co-founders of the channel, told the Guardian. “The vast majority of people who own and use guns in this country, whether it’s home protection, recreation or hunting, are responsible.
“I don’t really know that it’s going to put more guns on the streets.”
Gun TV: home shopping channel aims to sell weapons to viewers