On Word Choice

IMO, your heavy use of such words is ill suited to the rhetorical situation here and obfuscates your message.
 
I was once married to a woman with an alphabet salad following her name. She wrote a lot, for academics. Her writing was stilted, ponderous, and painful to read.

At that time, I wrote a ton of advertising for radio and print along with loads of business copy. My writing was always ‘customer’ centered. The purpose of my writing was to be quickly and easily understood by my audience. Shouldn’t that be the purpose of all writing?

I can’t understand why any writer would try to impress his readers through the vocabulary he uses, or try to insert himself into his writing in a way that distracts and detracts from his message. Imo, most writers would benefit greatly by reading the works of Rudolf Flesch.
 
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