This is true, but anytime a symbol becomes offensive to a group or faction of citizens, it can have an impact on commercial interest. Businesses don't want any connection to negative publicity or anything that could cause a drop in sales. If not for the response of private business decisions regarding the rejection of the confederate flag, the issue would not be where it is today. Today's technology of tweeting, social media, etc., has changed the power of boycotting companies. Millions of dollars can be lost in days. Customers who participate after seeing a message on social media will turn to another brand and may never come back to the boycotted product.There isn't a single meaning to the flag in spite of all those who insist that there is only one. Flags are not responsible for killing anyone .