The Philly cheesesteak goes global...

[aaronleland]

Exporting Philly Cheesesteaks ices and pretzels go worldwide

PHILADELPHIA >> The man intent on taking the Philly cheesesteak international saw a familiar sight from residence on a current trip to Florida: a Wawa.

The hoagie-producing, coffee-brewing comfort and gas chain from the Philadelphia area is pushing hard into the Sunshine State, opening extra than 60 shops considering that 2012 with a further 25 planned by the finish of the year.

Albie Misci, sales director at cheesesteak chain Tony Luke’s, knows the thought.

He’s helping take Philly’s most renowned culinary treat to Florida, California and even the Middle Eastern nation of Bahrain.



“The cheesesteak has grown from a Philadelphia sandwich, a local meals, to a national sandwich. Everyone’s familiar with it,” Misci stated in a recent interview. “When we’re in Las Vegas or in L.A., they’ll come up to us and say, ‘Hey, Tony Luke’s, you’re from Philly!’”

Other staples from the City of Brotherly Adore, such as its beloved soft pretzels and water ice, are also going global, as their Philadelphia-based purveyors aggressively expand into national — and international — chains.

Now I'm hungry. Time to make a trip to my local Philly cheesesteak joint.