jc456
Diamond Member
- Dec 18, 2013
- 139,768
- 29,356
what about the segment in the inner cities that don't fall into that category? You kicked them out i guess?2016 Nielsen Report: Black Buying Power Has Reached Tipping Point, But How Will Black America Leverage it to Create Wealth?
A new report from Nielsen, “The Increasingly Affluent, Educated and Diverse,” explores the “untold story” of African-American consumers, particularly Black households earning $75,000 or more per year. According to the report, Black people in this segment are growing faster in size and influence than whites in all income groups above $60,000. And as African-American incomes increase, their spending surpasses that of the total population in areas such as insurance policies, pensions and retirement savings.
In addition, Blacks are making gains in STEM (science, technology, engineering and mathematics) careers, helping to fuel income gains. The largest increase for Black households was in the number of households making over $200,000, an increase of 138 percent compared to a total population increase of 74 percent.
Black consumers are digitally empowered and well-versed in social media, helping to shape and shift the national discourse. And Black people are youthful — with an average age of 31.4 as opposed to 39 for whites and 36.7 for the total population — and rising in cultural influence, driving mainstream trends in music, television, music and other areas. Therefore, the report notes, those who market to Millennials and young people must reach Black youth.
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2016 Nielsen Report: Black Buying Power Has Reached Tipping Point, But How Will Black America Leverage it to Create Wealth? - Atlanta Black Star
Keep believing that we all live in poverty. :0)