Luddly Neddite
Diamond Member
- Sep 14, 2011
- 63,947
- 9,980
- 2,040
Let’s Move! accomplishments and collaborations include:
- Disney announced that it will require all food and beverage products advertised, sponsored, or promoted on various Disney-owned media channels and online destinations and theme parks to meet nutritional guidelines that align with federal standards to promote fruit and vegetables and limit calories, sugar, sodium, and saturated fat by 2015.
- In support of Team USA at the 2012 Olympic Games, the US Olympic Committee and several of its national governing bodies – USA Cycling/USA BMX, US Paralympics, USA Soccer, USA Swimming, USA Track & Field, USA Tennis, USA Gymnastics, the US Olympians Associations, USA Field Hockey, and US Volleyball – provided beginner athletic programming for free or low cost to more than 1.7 million kids in 2012.
- The Department of Defense announced dramatic improvements to nutrition standards for the $4.65 billion worth of food purchased every year for our troops and their families. For the first time in 20 years, DOD is updating their nutritional standards to include more fresh fruits, vegetables, whole grains, lean meats, and low-fat dairy products with every meal.
- The First Lady celebrated a series of new collaborations to support Let’s Move! Cities, Towns and Counties. Organizations including the National League of Cities, the Robert Wood Johnson Foundation, the Blue Cross Blue Shield Association, and KaBOOM committed new resources to help hundreds of local elected officials advance the goals of Let’s Move! in their communities. More than 150 local elected officials have committed to the goals of the initiative.
- Birds Eye committed to spending at least $2 million per year for three years to marketing and advertising efforts designed to encourage children to consume and enjoy vegetables. They will also work with kids on two new kid-developed products and will distribute 50 million coupons as part of a marketing campaign to promote vegetables.
- Through the PHA “Play Streets,” the Blue Cross Blue Shield Association funded street-closings to increase safe places for families to play. These areas are called “Play Streets”—city streets where kids and families can run, walk, bike, or play outside freely without traffic. In 2013, at least four Play Streets per city/town in 10 cities and towns across the country will be funded.
- In August 2012, the First Lady hosted the first-ever Kids’ State Dinner celebrating healthy lunchtime recipes created by kids. The First Lady, along with Epicurious, USDA, and the Department of Education, welcomed 54 young chefs from all 50 states and U.S. territories to a luncheon at the White House serving some of those healthy creations.
I can't wait!
