hipeter924
Not a zombie yet
Actually, exploitation is not seen as a negative in capitalism (rather a neutral act), that you actually concede exploitation is a negative is silly. Needs and wants are as a result of the physical and cultural environment, and differ from society to society, hence the need for advertising to promote products people then 'want' or 'need'.For the most part, the average capitalist is simply not interested in exploitation. Remember, he is capitalizing on a need and filling it to the satisfaction of himself and his customer. He wants his customer to be satisfied so they tell their friends, come to do business again, help him to grow as capitalist. The liberal considers all capitalism exploitation. Hence, the greedy capitalist meme.
Greed has no place in a capitalist operation. The emphasis is on profit. Liberals will argue since the emphasis is on profit there is certainly greed. However, this fails to acknowledge how capitalism works. Again, the capitalist is interested in a fair mutual exchange to the satisfaction of himself and his customer. He makes a profit, as much as possible, but the customer is satisfied as well. If his customer leaves the transaction feeling as if they didn't get a fair deal, it opens the door to other prospective capitalists who compete for the business. A greedy capitalist soon finds his customers being served by a less greedy capitalist.
Exploitation is an act of trade whereby one party takes advantage of the other, under capitalism essentially an individual/group holds lesser or greater value to a good or service - thus one party of the deal suffers 'exploitation' as according to their point of view their applied value to a good or service was lesser or greater than the other party held it to be. Under capitalism 'exploitation' is central to the system, as it allows the market to set the prices of goods and services (and labor). Under communism, 'exploitation' is deemed a negative, as all the benefits/consequences under that economic system must be shared rather than have extremes of economic loss or gain.
On greed, it is an inevitable consequence of human behavior. Every economic system prioritizes values, under capitalism the top value is wealth with secondary values like 'love', 'happiness', 'compassion', and so on, under ideal communism (where money is removed) it is utilitarian 'pleasure' or 'good'.
Capitalists seek monetary value on the premise that it can provide goods and services to improve themselves or others, as well as provide entertainment and health to their lives. Unfortunately, humans can prioritize a value too highly, hence you get people that value the benefit for themselves in a trade above the welfare of others - like Scrooge in A Christmas Carol.
Sometimes people have the choice in the market to pick another employer, or use another good or service provider, but we don't live under a true 'free market' so instead of true freedom of choice for the consumer the market is mostly made up of monopolies, and employees are rarely given the choice to negotiate working conditions (which led to unionization as conditions worsened in factories during the industrial revolution).