I can't imagine Target is any different than any other big box store that is able to corner a substantial part of the market. Certainly competing with Wal-mart has kept the prices in both stores lower. But I also am aware of many charitable and benevolent activities of Wal-mart that I have not seen from Target. Would Target be any more noble or benevolent or a better neighbor than Wal-mart if it could corner as much of the market, be profitable in as many locations, and do the volume that Wal-mart does? I somehow can't see that it would be.
I sometimes do presentations for groups, including small business classes, and one component of that is situational ethics. As an illustration, I use the concept from the Tom Hanks, Meg Ryan movie "You've Got Mail." It was of course a love story, but the plot of the movie was Fox Books, a big box book store, putting the small neighborhood children's bookstore "Shop Around the Corner" out of business. And most of us who watched the movie found ourselves strongly on the side of "Shop Around the Corner", and yet the character, Joe Fox, (played by Hanks) turned out to be a really decent guy who wasn't at all a devil or ogre even though he knew he was putting the small shop out of business and fully expected to do so.
The former customers of Shop Around the Corner felt guilty about it, but found the allure of a good selection and lower prices too much to resist and abandoned the small shop in favor of the big box store.
So the question then was: Was it ethical for Fox Books to put Shop Around the Corner out of business? I've never worked with a group who didn't really struggle with that question.
Why would anyone struggle with such a question?
Was it ethical to offer a better product at a lower price?
Um, yeah - it sure was.
The reality of life is that an old tyme blacksmith working iron in a coal driven furnace makes us all tingly inside, but for products, a forge with with thousands of workers puts out better quality at a fraction of the cost.
Same thing with retailing, little local retailers are quaint, but aren't efficient in logistics or supply chain management. Economies of scale.
Oh I know, but just as computers and e-mail have displaced the pleasure of actually receiving a hand written letter from a loved one, and Facebook and other modern phenomena have too often replaced getting together with friends just to be together, there are many pleasures that exist only in nostalgia these days. But it is hard to let them go.
I grew up in small towns where you knew every shop owner, and you would visit almost all of them before your Christmas shopping and preparations were done. And it was a pure joy and social experience. There was an intimacy and human touch that will never be matched by an impersonal big box store however much we appreciate the one stop shopping. So shopping isn't the pleasant social experience it once was. And the older I get, the more distant I feel from most of the hundreds of people who live near me. And all that comes with a sense of loss.
But that still isn't Wal-marts fault.
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