Grumblenuts
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- Oct 16, 2017
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dblack
You seemed worried about "minority markets" not being served.
Back to the Census:
You seemed worried about "minority markets" not being served.
Back to the Census:
The 1997 OMB standards permit the reporting of more than one race. An individual’s response to the race question is based upon self-identification.
An individual’s response to the race question is based upon self-identification. The Census Bureau does not tell individuals which boxes to mark or what heritage to write in. For the first time in Census 2000, individuals were presented with the option to self-identify with more than one race and this continued with the 2010 Census. People who identify with more than one race may choose to provide multiple races in response to the race question. For example, if a respondent identifies as "Asian" and "White," they may respond to the question on race by checking the appropriate boxes that describe their racial identities and/or writing in these identities on the spaces provided.