Procrustes Stretched
Dante's Manifesto
- Dec 1, 2008
- 65,483
- 10,206
Have less, imagine more. America's greatest days are NOT behind her...so stop listening to the fringe crowds and the doomsayers
Bob Jeffrey: Millennials' New Mantra: Have Less, Imagine MoreIn 1951 Time doomed the children of the Great Depression as the Silent Generation. As the New York Times' Kate Zernike put it, they were cast as "a generally drab lot: cautious and resigned, uninterested in striking out in new directions or shaping the great issues of the day--the outwardly efficient types whose inner agonies the novel Revolutionary Road would dissect a decade later."
Will today's youth suffer a similar fate? I don't think so. Unlike their counterparts in the '30s, they're reading the tea leaves through a different lens. More than a quarter of Millennials in our study said that if they lose or have trouble finding a job, they'll start their own business. And more than a third said they have friends who are doing interesting entrepreneurial things to make more money.
While youth of the Great Depression flocked to trusted organizations and institutions, valuing corporate continuity over the thrill of entrepreneurship, the pendulum appears to be swinging in the other direction. As confidence in mega-multinationals declines, youth appear prepared to venture into the uncharted. They're asking, "If this whole mess is the result of a system broken at its core, why not just reinvent it instead of trying to fix it?"
The time may be ripe for just that. In fact, downturns have been historically friendly to startups, product innovations and disruptive technologies, those that, in hindsight, have proved to be game-changing business models or breakthrough products or services. GE, HP, Trader Joe's, FedEx and Microsoft all grew out of economic adversity. Seemingly simple inventions--text ads and no-frills search--that were born from recessionary constraints became the monolith we know as Google. Necessity is the mother of invention--or in other words: Have less, imagine more.