whitehall
Diamond Member
- Dec 28, 2010
- 69,174
- 31,550
For the sake of argument we could compare battery powered automotive technology today to the turn of the 20th century when Henry Ford took a chance on powering wagons with fossil fuel. Henry Ford decided to make cars affordable to the masses. The Tesla company apparently decided to create an obviously equipped luxury battery car that only the rich could afford. Why would they want to market new technology that way? The short answer is that they need money and they don't trust the technology. They have been losing money since they started and they know that their only hope is to market the product to the liberal elite as toys that give the subtle message that the driver has taste but is also aware of the environment. It's a slick Ad. campaign but how far will it take them during an economic downturn? ?
No. The Tesla company wanted to build a car that was better than almost anything available. They did that. The big three and foreign builders now have a new standard to meet.
FYI: There is no economic downturn for the rich. Republicans made sure of that.
There is no standard to meet except a 6,000 pound battery humming along for 300 miles. Other than that it's a hunk of junk with leather seats and a GPS. The target consumer wasn't the common man, it was the Hollywood actor who could afford to show that he really cared about ....umm....some green....umm.