- Feb 22, 2017
- 109,087
- 37,910
- 2,290
Is that why its shares are falling? I predict some Nike execs are going to be fired before this is over.Oh, so Nike thinks that by pissing off half the country it can increase its sales and stock prices? It appears that Nike is yet another company that is run by out of touch delusional Leftards.As Trump brilliantly tweeted: "what was Nike thinking?!"
It was thinking that its ad would appeal to its target demo and result in more people wanting to buy their product.
Ace Metrix polled consumers on how Kaepernick’s signing would impact their plans to spend money with Nike. Thirteen percent of those surveyed said they were less likely to purchase from Nike after viewing Kaepernick’s first ad. That percentage was down to 10 percent among millennials and 6 amongst Generation Z. Conversely, a staggering 56 percent of those surveyed said they were more likely to purchase from Nike after seeing the commercial.
Kaepernick's Nike commercial 'is a big hit with consumers'
And it appears Nike was right.
Among those watching the ad those less likely to buy are outnumbered almost 5 to 1 by those who are more likely to buy.
You're just outnumbered.
Nike shares fall as backlash erupts over new ad campaign featuring Colin Kaepernick
Nike investors aren't happy about the Colin Kaepernick ad
Nike Loses $3.75 Billion in Market Cap After Colin Kaepernick Named Face of 'Just Do It'
More ominous, in my opinion, is the fact that their favorability rating in the eyes of the public is dropping. Now, obviously, whether or not that matters depends on whether or not this blows over quickly.
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
- Nike’s Favorability Drops by Double Digits: Before the announcement, Nike had a net +69 favorable impression among consumers, it has now declined 34 points to +35 favorable.
- No Boost Among Key Demos: Among younger generations, Nike users, African Americans, and other key demographics, Nike’s favorability declined rather than improved.
- Purchasing Consideration Also Down: Before the announcement, 49 percent of Americans said they were absolutely certain or very likely to buy Nike products. That figure is down to 39 percent now.
- The Effect on the NFL Seems Small, For Now: Forty percent of consumers said Nike’s campaign does not make them more or less likely to watch/attend NFL games — 21 percent said more likely and 26 percent said less likely (14 percent didn’t know).
This will be just a blip like the stock price drop was.