james bond
Gold Member
- Oct 17, 2015
- 13,407
- 1,802
Nike made a business decision not a political statement in running their recent add with Colin Kaepernick.
They are chasing the dollars.
They realize the vast majority of people who will stop buying their products because of the add is outweighed by the increases they will receive by those who do not feel strongly about or support Kaepernick.
This is a statement about who will be the strongest demographic with the most disposable income in the future pro-Trumpers or anti-Trumpers
It's complete stupidity and will have the same failing results as others who took similar positions.
When you are dealing with the public, you have people on all different ends. For instance, the kneelers. About a third of their paying audience doesn't care one way or another. They are just there to see a football game. Another third agree with them as you pointed out. The other third are insulted by their actions, and some will refuse to ever come back.
If they never took a political position in the first place, everybody is happy. But by taking a political position, they pissed off about a third of their audience.
It works the same way in music and all entertainment. When your living depends on people coming to see you, the stupidest thing you can do is piss any of them off. It makes zero business sense.
I watch sports because it's an opiate for the masses. It gets my mind off politics and other stressful things. Without it, it just ends up feeding the beast within and makes it want to take to the streets to blow it off. Nike, Kaepernick, LeBron and others have ruined it for all.