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Nike decided to take a stance and feature Colin Kaepernick in its new Just Do It ad campaign. They have struck a gold mine apparently. Online sales are up 31%
Nike's sales surge after releasing controversial Colin Kaepernick 'Just Do It' campaign
"A report from Edison Trends said the company’s online sales grew 31 percent from Sunday through Tuesday. The surge was better than the 17 percent increase recorded last year during the same period, the report stated."
“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the data does not support that theory,” the company said in a statement.
Nike's sales surge after releasing controversial Colin Kaepernick 'Just Do It' campaign
"A report from Edison Trends said the company’s online sales grew 31 percent from Sunday through Tuesday. The surge was better than the 17 percent increase recorded last year during the same period, the report stated."
“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the data does not support that theory,” the company said in a statement.