Holy crap, this takes PC to a whole new level!

Here's the full email in question.

'I WANT WHITE CHEERLEADERS AND THE KISS CAM IS TOO BLACK': LEVENSON'S EMAIL IN FULL
From: Bruce Levenson

To: Ferry, Danny

CC: Foreman, Todd (ucg.com); Peskowitz, Ed (ucg.com)

Sent: 8/25/2012 11:47:02 PM

Subject: Re: Business/Game ops

1. from day one i have been impressed with the friendliness and professionalism of the arena staff — food vendors, ushers, ticket takers, etc. in our early years when i would bring folks from dc they were blown away by the contrast between abe pollin's arena and philips. some of this is attributable to southern hospital and manners but bob and his staff do a good job of training. To this day, I can not get the ushers to call me Bruce yet they insist on me calling them by their first names.

2. the non-premium area food is better than most arenas, though that is not saying much. i think there is room for improvement and creativity. Levy is our food vendor so we don't have much control but they have been good partners. i have wished we had some inconic offereing like boog's barbeque at the baseball stadium in balt.

3. our new restaurant, red, just opened so too early for me to give you my thoughts.

4. Regarding game ops, i need to start with some background. for the first couple of years we owned the team, i didn't much focus on game ops. then one day a light bulb went off. when digging into why our season ticket base is so small, i was told it is because we can't get 35-55 white males and corporations to buy season tixs and they are the primary demo for season tickets around the league. when i pushed further, folks generally shrugged their shoulders. then i start looking around our arena during games and notice the following:

— it's 70 pct black

— the cheerleaders are black

— the music is hip hop

— at the bars it's 90 pct black

— there are few fathers and sons at the games

— we are doing after game concerts to attract more fans and the concerts are either hip hop or gospel.

Then i start looking around at other arenas. It is completely different. Even DC with its affluent black community never has more than 15 pct black audience.

Before we bought the hawks and for those couple years immediately after in an effort to make the arena look full (at the nba's urging) thousands and thousands of tickets were being giving away, predominantly in the black community, adding to the overwhelming black audience.

My theory is that the black crowd scared away the whites and there are simply not enough affluent black fans to build a signficant season ticket base. Please dont get me wrong. There was nothing threatening going on in the arean back then. i never felt uncomfortable, but i think southern whites simply were not comfortable being in an arena or at a bar where they were in the minority. On fan sites i would read comments about how dangerous it is around philips yet in our 9 years, i don't know of a mugging or even a pick pocket incident. This was just racist garbage. When I hear some people saying the arena is in the wrong place I think it is code for there are too many blacks at the games.

I have been open with our executive team about these concerns. I have told them I want some white cheerleaders and while i don't care what the color of the artist is, i want the music to be music familiar to a 40 year old white guy if that's our season tixs demo. i have also balked when every fan picked out of crowd to shoot shots in some time out contest is black. I have even bitched that the kiss cam is too black.

Gradually things have changed. My unscientific guess is that our crowd is 40 pct black now, still four to five times all other teams. And my further guess is that 40 pct still feels like 70 pet to some whites at our games. Our bars are still overwhelmingly black.

This is obviously a sensitive topic, but sadly i think it is far and way the number one reason our season ticket base is so low.

And many of our black fans don't have the spendable income which explains why our f&b and merchandise sales are so low. At all white thrasher games sales were nearly triple what they are at hawks games (the extra intermission explains some of that but not all).

Regardless of what time a game starts, we have the latest arriving crowd in the league. It often looks and sounds empty when the team takes the floor.

In the past two years, we have created a section of rowdy college students that has been a big plus. And we do a lot of very clever stuff during time outs to entertain the crowd. Our kiss cam is better done than any in the league.

We have all the same halftime acts that other arenas have but i question whether they make sense. people are on their cell phones during half time. i wonder if flashing on the scoreboard "$2 off on hot dogs during halftime tonight" just as the half ends would be a better use of our halftime dollars and make the fans happier.

We do all the usual giveways and the fans are usually their loudest when our spirit crew takes the floor to give away t-shirts. It pisses me off that they will yell louder for a t-shirt then for our players.

Our player intro is flat. We manufacture a lot of noise but because of the late arriving crowd and the fact that a lot of blacks dont seem to go as crazy cheering (another one of my theories) as whites, it is not great. Even when we have just returned from winnng four straight on the road, i am one of the few people in the arena standing and cheering when our team takes the floor. Bob has kicked around ideas like having the starters coming down aisles rather than off the bench during intros. Sounds cool but may highlight all the empty seats at the start of games.

Not enough of our fans wear hawks jerseys to games. i have just begun to push for ideas like discount food lines for folks wearing jerseys, special entrances, etc. I think we need a committed and perhaps incentivized fan club. We need to realize atl is simply different than every other city. Just adopting nba best practices is not enough. we have to create our own.

I am rambling and could probably go on forever. If you have any specific areas you would like my thoughts on, let me know.

Best,

Bruce

ps — I have cc'd todd and ed so they can chime in with additional or different thoughts.

Sent from my iPad


Donald Sterling II NBA owner to sell Atlanta Hawks after racist email emerges of his complaints about too many black cheerleaders and white fans being scared away Mail Online
The highlighted part is ridiculous. A gorgeous woman is a gorgeous woman. Who gives a fuck what color they are. Now if they're ugly flat chested tramps he might have a complaint as sex sells
 
Looks like he made an observation and understands that truth is the new racism. Unless he made it up about not seeing a lot of fathers and sons or that he lied about the majority of attendees being minorities. If he lied just to sound racist, then a fair punishment is apparently selling the team for an obscene pile of money and retiring. That'll teach him.

Amazing that liberals accuse that gardening show of racism and believe 'rhododendron' and 'native plant species' are all codes for racist words.

Only liberals can dissect words and apply racist meanings to them, yet deny that blatantly racist remarks are a concern. Talking about native species of plants or noting the predominant makeup of the people in the stands and you might be labeled racist. Laugh about punching crackers in the face and knocking them out or yell Allah as you murder innocent people and the left rushes in to dilute the words to make them appear ambiguous.

It's not about truth anymore. It's about painting a picture of how you want people to see the world by erasing that which contradicts your story and artificially adding what isn't there. In other words, lie to push an agenda.

1) Looks like he is looking for a quick payday to get out from his team.
2)No they don't.
3) Cracker isnt a racist term you fucking moron. If you feel cracker is some racist insult, then you are just a giant fucking pussy. who most likely is trying to change it into a racist term in order to balance the scale a little. Hey but at least you where able to segway into making this about muslims because we all know you blame them for everything. Like the good little bigot you are.
4) Wow people want to push an agenda? welcome to the dawn of fucking man you moron.


a black person using cracker in an obviously derogatory manner isn't racist but a football team named the Redskins?

Fuck yall have went full retard. I mean completely jumped the shark.

Redskins isnt a racist term in my opinion when it comes to the sports team...

So.....you have nothing
 
Looks like he made an observation and understands that truth is the new racism. Unless he made it up about not seeing a lot of fathers and sons or that he lied about the majority of attendees being minorities. If he lied just to sound racist, then a fair punishment is apparently selling the team for an obscene pile of money and retiring. That'll teach him.

Amazing that liberals accuse that gardening show of racism and believe 'rhododendron' and 'native plant species' are all codes for racist words.

Only liberals can dissect words and apply racist meanings to them, yet deny that blatantly racist remarks are a concern. Talking about native species of plants or noting the predominant makeup of the people in the stands and you might be labeled racist. Laugh about punching crackers in the face and knocking them out or yell Allah as you murder innocent people and the left rushes in to dilute the words to make them appear ambiguous.

It's not about truth anymore. It's about painting a picture of how you want people to see the world by erasing that which contradicts your story and artificially adding what isn't there. In other words, lie to push an agenda.

1) Looks like he is looking for a quick payday to get out from his team.
2)No they don't.
3) Cracker isnt a racist term you fucking moron. If you feel cracker is some racist insult, then you are just a giant fucking pussy. who most likely is trying to change it into a racist term in order to balance the scale a little. Hey but at least you where able to segway into making this about muslims because we all know you blame them for everything. Like the good little bigot you are.
4) Wow people want to push an agenda? welcome to the dawn of fucking man you moron.


a black person using cracker in an obviously derogatory manner isn't racist but a football team named the Redskins?

Fuck yall have went full retard. I mean completely jumped the shark.

Redskins isnt a racist term in my opinion when it comes to the sports team...

So.....you have nothing

LOL IF you were the only liberal in the world, you might have a point. As it is, LOTS of liberals out there whining about the Redskin name, guess you missed the fake injun's 40 something diatribe on why the name should be change to the Washington Kikes
 
Looks like he made an observation and understands that truth is the new racism. Unless he made it up about not seeing a lot of fathers and sons or that he lied about the majority of attendees being minorities. If he lied just to sound racist, then a fair punishment is apparently selling the team for an obscene pile of money and retiring. That'll teach him.

Amazing that liberals accuse that gardening show of racism and believe 'rhododendron' and 'native plant species' are all codes for racist words.

Only liberals can dissect words and apply racist meanings to them, yet deny that blatantly racist remarks are a concern. Talking about native species of plants or noting the predominant makeup of the people in the stands and you might be labeled racist. Laugh about punching crackers in the face and knocking them out or yell Allah as you murder innocent people and the left rushes in to dilute the words to make them appear ambiguous.

It's not about truth anymore. It's about painting a picture of how you want people to see the world by erasing that which contradicts your story and artificially adding what isn't there. In other words, lie to push an agenda.

1) Looks like he is looking for a quick payday to get out from his team.
2)No they don't.
3) Cracker isnt a racist term you fucking moron. If you feel cracker is some racist insult, then you are just a giant fucking pussy. who most likely is trying to change it into a racist term in order to balance the scale a little. Hey but at least you where able to segway into making this about muslims because we all know you blame them for everything. Like the good little bigot you are.
4) Wow people want to push an agenda? welcome to the dawn of fucking man you moron.


a black person using cracker in an obviously derogatory manner isn't racist but a football team named the Redskins?

Fuck yall have went full retard. I mean completely jumped the shark.

Redskins isnt a racist term in my opinion when it comes to the sports team...

So.....you have nothing

LOL IF you were the only liberal in the world, you might have a point. As it is, LOTS of liberals out there whining about the Redskin name, guess you missed the fake injun's 40 something diatribe on why the name should be change to the Washington Kikes

good for them.....your point failed....anything else?
 
Looks like he made an observation and understands that truth is the new racism. Unless he made it up about not seeing a lot of fathers and sons or that he lied about the majority of attendees being minorities. If he lied just to sound racist, then a fair punishment is apparently selling the team for an obscene pile of money and retiring. That'll teach him.

Amazing that liberals accuse that gardening show of racism and believe 'rhododendron' and 'native plant species' are all codes for racist words.

Only liberals can dissect words and apply racist meanings to them, yet deny that blatantly racist remarks are a concern. Talking about native species of plants or noting the predominant makeup of the people in the stands and you might be labeled racist. Laugh about punching crackers in the face and knocking them out or yell Allah as you murder innocent people and the left rushes in to dilute the words to make them appear ambiguous.

It's not about truth anymore. It's about painting a picture of how you want people to see the world by erasing that which contradicts your story and artificially adding what isn't there. In other words, lie to push an agenda.

1) Looks like he is looking for a quick payday to get out from his team.
2)No they don't.
3) Cracker isnt a racist term you fucking moron. If you feel cracker is some racist insult, then you are just a giant fucking pussy. who most likely is trying to change it into a racist term in order to balance the scale a little. Hey but at least you where able to segway into making this about muslims because we all know you blame them for everything. Like the good little bigot you are.
4) Wow people want to push an agenda? welcome to the dawn of fucking man you moron.


a black person using cracker in an obviously derogatory manner isn't racist but a football team named the Redskins?

Fuck yall have went full retard. I mean completely jumped the shark.

Redskins isnt a racist term in my opinion when it comes to the sports team...

So.....you have nothing

LOL IF you were the only liberal in the world, you might have a point. As it is, LOTS of liberals out there whining about the Redskin name, guess you missed the fake injun's 40 something diatribe on why the name should be change to the Washington Kikes

good for them.....your point failed....anything else?


How exactly did my point fail?

You stupidly stated that cracker isn't a racism term, when in fact it CAN certainly be a racist term. Why you would be so dishonest as to deny that fact is anyone's guess.
 
Looks like he made an observation and understands that truth is the new racism. Unless he made it up about not seeing a lot of fathers and sons or that he lied about the majority of attendees being minorities. If he lied just to sound racist, then a fair punishment is apparently selling the team for an obscene pile of money and retiring. That'll teach him.

Amazing that liberals accuse that gardening show of racism and believe 'rhododendron' and 'native plant species' are all codes for racist words.

Only liberals can dissect words and apply racist meanings to them, yet deny that blatantly racist remarks are a concern. Talking about native species of plants or noting the predominant makeup of the people in the stands and you might be labeled racist. Laugh about punching crackers in the face and knocking them out or yell Allah as you murder innocent people and the left rushes in to dilute the words to make them appear ambiguous.

It's not about truth anymore. It's about painting a picture of how you want people to see the world by erasing that which contradicts your story and artificially adding what isn't there. In other words, lie to push an agenda.

1) Looks like he is looking for a quick payday to get out from his team.
2)No they don't.
3) Cracker isnt a racist term you fucking moron. If you feel cracker is some racist insult, then you are just a giant fucking pussy. who most likely is trying to change it into a racist term in order to balance the scale a little. Hey but at least you where able to segway into making this about muslims because we all know you blame them for everything. Like the good little bigot you are.
4) Wow people want to push an agenda? welcome to the dawn of fucking man you moron.


a black person using cracker in an obviously derogatory manner isn't racist but a football team named the Redskins?

Fuck yall have went full retard. I mean completely jumped the shark.

Redskins isnt a racist term in my opinion when it comes to the sports team...

So.....you have nothing

LOL IF you were the only liberal in the world, you might have a point. As it is, LOTS of liberals out there whining about the Redskin name, guess you missed the fake injun's 40 something diatribe on why the name should be change to the Washington Kikes

good for them.....your point failed....anything else?


How exactly did my point fail?

You stupidly stated that cracker isn't a racism term, when in fact it CAN certainly be a racist term. Why you would be so dishonest as to deny that fact is anyone's guess.
its not racist...
 
Why hasn't the owner of the Redskins changed the name? Anyone?

There is no reason to do so.

Hello.

Get a clue. I am not asking if there is a reason to do so. I am asking why he hasn't given the PRESSURE APPLIED BY THE DREADED PC POLICE.

Why hasn't he changed the name?

Maybe you should ask him since he is the only one who can give an answer. Get a clue, dumbass, no one can answer definitively for another person. Maybe he's trying to piss off the idiot liberals. Maybe that's not his intent, but that is happening.
 
Looks like he made an observation and understands that truth is the new racism. Unless he made it up about not seeing a lot of fathers and sons or that he lied about the majority of attendees being minorities. If he lied just to sound racist, then a fair punishment is apparently selling the team for an obscene pile of money and retiring. That'll teach him.

Amazing that liberals accuse that gardening show of racism and believe 'rhododendron' and 'native plant species' are all codes for racist words.

Only liberals can dissect words and apply racist meanings to them, yet deny that blatantly racist remarks are a concern. Talking about native species of plants or noting the predominant makeup of the people in the stands and you might be labeled racist. Laugh about punching crackers in the face and knocking them out or yell Allah as you murder innocent people and the left rushes in to dilute the words to make them appear ambiguous.

It's not about truth anymore. It's about painting a picture of how you want people to see the world by erasing that which contradicts your story and artificially adding what isn't there. In other words, lie to push an agenda.

1) Looks like he is looking for a quick payday to get out from his team.
2)No they don't.
3) Cracker isnt a racist term you fucking moron. If you feel cracker is some racist insult, then you are just a giant fucking pussy. who most likely is trying to change it into a racist term in order to balance the scale a little. Hey but at least you where able to segway into making this about muslims because we all know you blame them for everything. Like the good little bigot you are.
4) Wow people want to push an agenda? welcome to the dawn of fucking man you moron.


a black person using cracker in an obviously derogatory manner isn't racist but a football team named the Redskins?

Fuck yall have went full retard. I mean completely jumped the shark.

Redskins isnt a racist term in my opinion when it comes to the sports team...

So.....you have nothing

LOL IF you were the only liberal in the world, you might have a point. As it is, LOTS of liberals out there whining about the Redskin name, guess you missed the fake injun's 40 something diatribe on why the name should be change to the Washington Kikes

good for them.....your point failed....anything else?


How exactly did my point fail?

You stupidly stated that cracker isn't a racism term, when in fact it CAN certainly be a racist term. Why you would be so dishonest as to deny that fact is anyone's guess.
You have to understand the far left mindset in their world only white christian conservatives are racist and use racist terms.
 
Looks like he made an observation and understands that truth is the new racism. Unless he made it up about not seeing a lot of fathers and sons or that he lied about the majority of attendees being minorities. If he lied just to sound racist, then a fair punishment is apparently selling the team for an obscene pile of money and retiring. That'll teach him.

Amazing that liberals accuse that gardening show of racism and believe 'rhododendron' and 'native plant species' are all codes for racist words.

Only liberals can dissect words and apply racist meanings to them, yet deny that blatantly racist remarks are a concern. Talking about native species of plants or noting the predominant makeup of the people in the stands and you might be labeled racist. Laugh about punching crackers in the face and knocking them out or yell Allah as you murder innocent people and the left rushes in to dilute the words to make them appear ambiguous.

It's not about truth anymore. It's about painting a picture of how you want people to see the world by erasing that which contradicts your story and artificially adding what isn't there. In other words, lie to push an agenda.

1) Looks like he is looking for a quick payday to get out from his team.
2)No they don't.
3) Cracker isnt a racist term you fucking moron. If you feel cracker is some racist insult, then you are just a giant fucking pussy. who most likely is trying to change it into a racist term in order to balance the scale a little. Hey but at least you where able to segway into making this about muslims because we all know you blame them for everything. Like the good little bigot you are.
4) Wow people want to push an agenda? welcome to the dawn of fucking man you moron.


a black person using cracker in an obviously derogatory manner isn't racist but a football team named the Redskins?

Fuck yall have went full retard. I mean completely jumped the shark.

Redskins isnt a racist term in my opinion when it comes to the sports team...

So.....you have nothing

LOL IF you were the only liberal in the world, you might have a point. As it is, LOTS of liberals out there whining about the Redskin name, guess you missed the fake injun's 40 something diatribe on why the name should be change to the Washington Kikes

good for them.....your point failed....anything else?


How exactly did my point fail?

You stupidly stated that cracker isn't a racism term, when in fact it CAN certainly be a racist term. Why you would be so dishonest as to deny that fact is anyone's guess.
its not racist...


You're a dishonest person. Good evening.
 
.

This appears to be an actual story:

Bruce Levenson will sell Atlanta Hawks after releasing racist e-mail

This team owner turned himself in for writing a "racist" email in 2012, and he is punishing himself by making himself sell his team.

I am not making this up.

.
No, PC to a whole new level is a mayor berating someone for not standing for the pledge and then having the person escorted out by the cops.

This guy is probably trying to stir up controversy to make a buck.

Your welcome.
 
.

This appears to be an actual story:

Bruce Levenson will sell Atlanta Hawks after releasing racist e-mail

This team owner turned himself in for writing a "racist" email in 2012, and he is punishing himself by making himself sell his team.

I am not making this up.

.
No, PC to a whole new level is a mayor berating someone for not standing for the pledge and then having the person escorted out by the cops.

This guy is probably trying to stir up controversy to make a buck.

Your welcome.


Why does he get a special welcome? You didn't welcome me?
 
Looks like he made an observation and understands that truth is the new racism. Unless he made it up about not seeing a lot of fathers and sons or that he lied about the majority of attendees being minorities. If he lied just to sound racist, then a fair punishment is apparently selling the team for an obscene pile of money and retiring. That'll teach him.

Amazing that liberals accuse that gardening show of racism and believe 'rhododendron' and 'native plant species' are all codes for racist words.

Only liberals can dissect words and apply racist meanings to them, yet deny that blatantly racist remarks are a concern. Talking about native species of plants or noting the predominant makeup of the people in the stands and you might be labeled racist. Laugh about punching crackers in the face and knocking them out or yell Allah as you murder innocent people and the left rushes in to dilute the words to make them appear ambiguous.

It's not about truth anymore. It's about painting a picture of how you want people to see the world by erasing that which contradicts your story and artificially adding what isn't there. In other words, lie to push an agenda.

1) Looks like he is looking for a quick payday to get out from his team.
2)No they don't.
3) Cracker isnt a racist term you fucking moron. If you feel cracker is some racist insult, then you are just a giant fucking pussy. who most likely is trying to change it into a racist term in order to balance the scale a little. Hey but at least you where able to segway into making this about muslims because we all know you blame them for everything. Like the good little bigot you are.
4) Wow people want to push an agenda? welcome to the dawn of fucking man you moron.


a black person using cracker in an obviously derogatory manner isn't racist but a football team named the Redskins?

Fuck yall have went full retard. I mean completely jumped the shark.

Redskins isnt a racist term in my opinion when it comes to the sports team...

So.....you have nothing

LOL IF you were the only liberal in the world, you might have a point. As it is, LOTS of liberals out there whining about the Redskin name, guess you missed the fake injun's 40 something diatribe on why the name should be change to the Washington Kikes

good for them.....your point failed....anything else?


How exactly did my point fail?

You stupidly stated that cracker isn't a racism term, when in fact it CAN certainly be a racist term. Why you would be so dishonest as to deny that fact is anyone's guess.
its not racist...
That is your opinion dumbass. Do some time or go hang out in the ghetto and MAYBE you'll get a clue. Cracker is as racist as ******. It's all in the intent
 

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