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As with Trump University, the Trump Institute promised falsely that its teachers would be handpicked by Mr. Trump. Mr. Trump did little, interviews show, besides appear in an infomercial — one that promised customers access to his vast accumulated knowledge. “I put all of my concepts that have worked so well for me, new and old, into our seminar,” he said in the 2005 video, adding, “I’m teaching what I’ve learned.”
Reality fell far short. In fact, the institute was run by a couple who had run afoul of regulators in dozens of states and been dogged by accusations of deceptive business practices and fraud for decades. Similar complaints soon emerged about the Trump Institute.
Yet there was an even more fundamental deceit to the business, unreported until now: Extensive portions of the materials that students received after forking over their seminar fees, supposedly containing Mr. Trump’s special wisdom, had been plagiarized from an obscure real estate manual published a decade earlier.
Together, the exaggerated claims about his own role, the checkered pasts of the people with whom he went into business and the theft of intellectual property at the venture’s heart all illustrate the fiction underpinning so many of Mr. Trump’s licensing businesses: Putting his name on products and services — and collecting fees — was often where his actual involvement began and ended.
