The Army Might Be Ditching Its ‘Woke’ Image As It Faces Historic Recruiting Problems

[Admiral Rockwell Tory]

Wrong again

The Marine Corps hit all its recruitment goals for 2022

It met its active-duty enlisted Marine goal by just eight service members.

www.marinecorpstimes.com

Air Force recruitment reaches goals nationally and locally ahead of holidays

All branches of the military have been struggling with recruitment. According to the DOD, around 56% of Americans are not interested in serving.

www.wbir.com

Your sources disagree with mine as I receive an email on the military every single day.

Your second link applies to Knoxville, TN.

 

[Couchpotato]

Your sources disagree with mine as I receive an email on the military every single day.

Your second link applies to Knoxville, TN.

I somehow doubt the Marine Corps Times is wrong on this issue.

From the article

The U.S. Air Force reached their nationwide recruitment goals. But, the Knoxville branch went above and beyond — exceeding their goal by 105%, according to Jones.

Dont care what your “sources” say. They like you are wrong apparently. Why would you have some inside information?

 

[Admiral Rockwell Tory]

I somehow doubt the Marine Corps Times is wrong on this issue.

From the article

The U.S. Air Force reached their nationwide recruitment goals. But, the Knoxville branch went above and beyond — exceeding their goal by 105%, according to Jones.

Dont care what your “sources” say. They like you are wrong apparently. Why would you have some inside information?

I was in the military. Apparently you were not. Up until last year, I worked for Army Recruiting as a civilian.

 

[Couchpotato]

I was in the military. Apparently you were not. Up until last year, I worked for Army Recruiting as a civilian.

22 years in the Marine Corps. Though what that has to do with being able to read a simple news article is a mystery to me. Share a link that says either the Marine Corps or USAF didn’t meet their 2022 recruiting goals or stfu and go away.

 

[SmokeALib]

My daughter is a Captain with the 101st. You are full of shit.

It is you, ma'am, that is full of shit.

 

[SmokeALib]

I was in the military. Apparently you were not. Up until last year, I worked for Army Recruiting as a civilian.

You must be a faggot if you think that happens.

No ma'am. You must be in the navy. We appreciate the ride.

 

[Anomalism]

Who is an admiral walking around in heels? Your imagination is running away with you.

So I looked it up.

I was thinking of this dude...

Rachel Levine: Transgender official sworn in as four-star admiral

Dr Rachel Levine is already the nation's most prominent openly transgender federal official.

www.bbc.com

I assumed admiral meant Navy, but I guess not.

 

[Deplorable Yankee]

The Army Might Be Ditching Its ‘Woke’ Image ​

As It Faces Historic Recruiting Problems​

The Army Might Be Ditching Its ‘Woke’ Image As It Faces Historic Recruiting Problems

'Something that everyone can get behind'

dailycaller.com

11 Mar 2023 ~~ By Micaela Burrow

• The U.S. Army’s new brand and ad campaign largely omits reference to woke identity politics and could be just what the service needs to overcome historic recruiting obstacles, experts told the Daily Caller News Foundation.
• Prior advertising efforts alienated conservative families that once served as the Army’s primary recruiting base, according to experts.
• They “forgot that the primary market for Army recruiting is young men from traditional families, looking for a challenge,” Elaine Donnelly, president of the Center for Military Readiness, told the DCNF.

The Army’s new branding campaign, unveiled Wednesday, shied away from social justice and diversity themes as it seeks to overcome a historic drop in recruiting, military experts told the Daily Caller News Foundation.
The service’s buy-in on identity politics could turn off conservative families, which have traditionally served as the military’s largest recruiting base, and exacerbated the service’s recruiting woes in fiscal year 2022, experts and lawmakers warn. But, the years-in-the-making rebrand, with a goal of showcasing the Army’s role in defense and innovation throughout American history and encouraging soldiers to push their limits, could help the Army meet its ambitious recruiting goals for 2023, experts in military readiness told the DCNF.
~Snip~
The Army has come under fire for embracing perceived left-wing values in branding, according to Task and Purpose. One example is a 2021 advertising scheme that emphasized the different kinds of people who could join the service, highlighting a same-sex family.
Left-wing trends in the military’s education and personnel policies — including emphasizing inclusion of LGBTQ+ servicemembers, dubling down on outreach to minority communities, and teaching CRT and giving pronoun advice at the military academies — to support “diversity as a strategic imperative” could cause conservative, often white families to believe they “are not welcome or appreciated in the military,” Elaine Donnelly, president of the Center for Military Readiness, told the DCNF in June.
~Snip~
The Army and every other branch needs to focus on appealing to all Americans, regardless of their political beliefs or background,” Republican Indiana Rep. Jim Banks, who chairs the military personnel subcommittee on the House Armed Services Committee and has sworn to crack down on wokeness in the military, said to the DCNF.
~Snip~
The Army missed its recruiting objectives for 2022 of 60,000 new members by 25%; to make up for that offset, the service set a “stretch goal” for 2023 to 65,000 recruits, according to Wormuth.
The Army accelerated launch of the new branding effort to help with recruiting for 2023, Wormuth explained at the event Wednesday. The new campaign cost roughly $117 million to execute, she said, and is a result of extensive work that included focus groups with relevant stakeholders. But leaders are confident that a data-driven approach will yield results.
The U.S. needs an Army that shows itself to be a capable, hard-hitting force that can defeat and deter enemy aggression, not one that prioritizes inclusion over competence and lowers standards to accommodate more self-described identities, GOP lawmakers argue.

​

~Snip~
About 84% of new recruits come from military families, according to Gen. McConville.
“So we’re becoming a military family business. We want to be an American family business,” he told reporters Wednesday.
“We need every young person in this country, we need every parent in this country, to know that the United States military is a pathway to success,” McConville said.


Commentary:
Methinks that the efforts of Woke Secy. of Defense Austin and Woke Gen. Mark Milley to feminize our military with transgender's has failed miserably. Sounds more like they're changing the label on the can, but not the contents. Bait and switch.
A TV commercial is going to save it all?
Take a long hard look at The Commander In Chief. Would you fight under him? Look at The Kabul Fiasco. Look at his woke generals and SOS. Not to mention the fact that Biden appears to be instigating for WWIII. Haha.
With people like Biden, Austin, and Milley leading the country and the military, what would you expect to happen. They're intent on using the armed forces of this country for political rather than defense purposes.
The joint military forces will have to do more than change its commercials to fix its recruiting problems. Their 'woke' choices has damaged its institutional reputation for years, and it's going to need to get rid of everyone involved at the top, starting with Biden, Austin, and Milley.

What a shocker
It wasn't that long ago they were on a witch hunt for ,"white right wing extremists",looking for assorted unapproved flags, 3% tats ,and pepe stickers... examining your whiteness struggle sessions ...oh then the vax frigging cherry on top

They hate your son's and grandsons
Fuck them where they live and breathe

 

[Deplorable Yankee]

 

[Admiral Rockwell Tory]

22 years in the Marine Corps. Though what that has to do with being able to read a simple news article is a mystery to me. Share a link that says either the Marine Corps or USAF didn’t meet their 2022 recruiting goals or stfu and go away.

So THAT Is why you are stupid!

 

[Couchpotato]

So THAT Is why you are stupid!

Got that link yet? Didnt think so. Go crawl back under your rock.

 

[Admiral Rockwell Tory]

Got that link yet? Didnt think so. Go crawl back under your rock.

Are you reclining on your couch, being a vegetable?

 

[Couchpotato]

Are you reclining on your couch, being a vegetable?

Linky or fuck off

 

[Admiral Rockwell Tory]

He/she/it

Linky or fuck off

I have fucked off. Your turn!

 

[Admiral Rockwell Tory]

It is you, ma'am, that is full of shit.

You better feel again dumbass! Trolling is your only point.

 

[Couchpotato]

He/she/it

I have fucked off. Your turn!

Link?

 

[Admiral Rockwell Tory]

Link?

A link to the fact that I have fucked off? Are you naturally stupid or just working at it?

 

[Couchpotato]

A link to the fact that I have fucked off? Are you naturally stupid or just working at it?

Link to your source dummy. Or are you saying you were full of shit all along. As usual.

 

[dudmuck]

Too little, too late.

Why would any Patriotic White male want to join Potatohead's woke military?

To be passed over on promotions so that some racial quota can be met?

To have to go to CRT training to be told why they are evil for being White?

To be used for protection for the Democrat Party that steals elections?

No thanks is what a lot of people are saying. That is why recruitment is down so much.

 

[Doug1943]

Leftist: 'Woke' people are just people concerned about social justice, racism, sexism, homophobia, colonialism, transphobia, ableism, MAPphobia ...
Also Leftist: 'Woke' people don't exist, they're a figment of your imagination.