Same with liberal, Latin, free, for the individual and small gov.The experiment is to see if the meaning of a word (fascism) can be changed by simple repeating. When the books on ideologies change their definitions we know it can be done. So far the educated world has ignored the whole experiment, but it is fun to watch.
But our old white trumpies repeat it so many times they have no idea of the real definition
Most of the corporate guys I know think of themselves as liberal
(Not the knees news version)