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Favorability Ratings Plummet For Companies Who Cut Ties With NRA
Over the weekend, I expressed my disappointment with my longtime airline -- United -- for succumbing to the left-wing outrage machine and publicly severing corporate ties with the National Rifle Association. As I noted in my tweet thread (below), I'm neither an NRA member nor a gun owner or enthusiast. Nevertheless, I've found it profoundly grating so see corporate America cowering before a loud, organized mob that browbeats corporations into taking sides in the culture war. It's exactly the sort of endless and boundless politicization of everything that we decriedin our book. I resent it, just as I resent the feeling that a company to whom I give many thousands of dollars each year is actively alienating me through partisan signaling.
As you can see from the retweet and 'like' counts on those messages (which have basically been ignored thus far by United Airlines, whose public relations department simply directed me to their tweeted statement), it looked like I wasn't alone in harboring these frustrations. A new survey from Morning Consult and Politico finds that major companies whose leaders decided to accede to anti-gun activists' demands by publicly withdrawing partnerships with the NRA have -- surprise! -- turned off a lot of consumers. Posturing up, favorability down. Good work, everyone:
View image on Twitter
Over the weekend, I expressed my disappointment with my longtime airline -- United -- for succumbing to the left-wing outrage machine and publicly severing corporate ties with the National Rifle Association. As I noted in my tweet thread (below), I'm neither an NRA member nor a gun owner or enthusiast. Nevertheless, I've found it profoundly grating so see corporate America cowering before a loud, organized mob that browbeats corporations into taking sides in the culture war. It's exactly the sort of endless and boundless politicization of everything that we decriedin our book. I resent it, just as I resent the feeling that a company to whom I give many thousands of dollars each year is actively alienating me through partisan signaling.
As you can see from the retweet and 'like' counts on those messages (which have basically been ignored thus far by United Airlines, whose public relations department simply directed me to their tweeted statement), it looked like I wasn't alone in harboring these frustrations. A new survey from Morning Consult and Politico finds that major companies whose leaders decided to accede to anti-gun activists' demands by publicly withdrawing partnerships with the NRA have -- surprise! -- turned off a lot of consumers. Posturing up, favorability down. Good work, everyone:
View image on Twitter