- Jun 12, 2010
- 103,139
- 25,581
Anheuser busch base isn't the wokersThat is the part that really makes me laugh. Bud Light's "base" are those under the age of 30. All this talk about boycotting, from people over 50 for the most part, is laughable, they have been boycotting Bud Light for twenty damn years. I mean be honest, when was the last time you bought a Bud Light?
Marketing is all about knowing your base and expanding it. Bud Light is not interested in selling more beer to Trumpsters. It is a dying demographic that has never been a Bud Light fan. What they are seeking is the support of a younger demographic that overwhelmingly supports the transgender community. And that makes sense, capture them now and have thirty, forty years, of support. The boomers, hell, they are all going to be dead in the next couple of decades and they sure as hell aren't going to suddenly start buying Bud Light.