LOL. You cite them as the ‘the No. 1 and No. 2 talk show hosts’ and then claim that their ratings suck. Talk about cognitive dissonance.
By the way, what they peddle sells. Its that simple so taking them off the radio is rather meaningless. They will simply be replaced by the same bullshit as long as it sells. There is zero indication that is going to change anytime soon.
It does seem that way but IIRC the fuller story is that Cumulus is analyzing listenership trends to be waning away from talk radio, and even though they have their own "products" in that vein, they're hinting that sports is the next way to go. You can be number 1-2 within a dying format. So it may not be so much a rejection of Limblob personally as a reading of what's hot and what's not.
Plus, Limbag costs too much. That's been their complaint for over a year now.