The Day God Saved J.C. Penney

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Nothing in J. C. Penney’s early life indicated that his name would one day become a household word in homes across the United States.Born in 1875, he grew up on a small farm in Kentucky. His father was a minister in the Primitive Baptist Church. Both parents were committed Christians who instilled a deep and abiding faith in their children. While a young teenager, his minister father became the victim of church politics and was removed as the minister. The ensuing financial hardship for the family meant that Penney had to leave school taking a job to help support the family. He began to work as a clerk in a local store. Although he did not realize it at the time, this modest start was providential and would propel him into an illustrious career as a retailer.
The Day God Saved JC Penney The Online Home Of The Lutheran Digest

He called it the Golden Rule store.