How can the Heat be cash cows, have you seen their attendance records?Because of Lebron the Miami Heat are the new cash cows of the NBA, Lebron is making the NBA so much money right now its not even funny.
Miami is a shitty sports town but I am talking about merchandise, ratings, etc ESPECIALLY from overseas. You seen how many kids in China have a Lebron jersey? plus people tune in to watch games just to watch Lebron play, not everything is measured in attendance in the building.
The NBA isn't rigged in any way.