Nike made a business decision not a political statement

[iceberg]

15-17 year old usually need their 35+ year old parents help in buying $100+ shoes. if this is their ploy then they should fire the ad agency. if in-house, hire one.

but yea, buy in a panic cause the panic never lasts and it recovers almost every time. when the news is over then look to see if you sell and make money or keep the gamble going.

Now you are doing the same thing as the rest, looking 20 minutes down the road.

10 years from now those 15-17 year olds will be 25-27 with their own source of income. This is not about today or next month, this is about the future.

great. but to target a demographic of 2 years is strange to me so no, i'd not suggest nor do that. you're now saying nike is making a 10+ year investment in todays drama and todays drama gets forgetting and you become a pet rock in 10+ years. is the kid going to remember a football player who isn't anymore who caused a lot of people to fight, or is he going to see the struggle kaep sees and support him, via nike?

so yes, i am seeing this long term, i just see it not worth the input / cost they're spending in money and reputation today. those 35 year olds will then be 45 then 50 and in my age group and i still buy comfortable shoes and if nike makes 'em, i'll buy 'em. 4E is a bitch to find so i can't limit my options over this.

It is a very narrow group, I do agree and that was talked about on the show yesterday morning. One thing to remember, kids like to do things their parents disagree with, so parents burning Nike shoes just makes Nike shoes more appealing to the kids.

And as the old saying goes, any press is good press...when was the last time anyone talked about Nike prior to this?

sure they do - at the time. as they grow older they often become their parents because of similar experiences that got the parents that way.

so they're targeting 15-17 year olds with an unemployed athlete who is the poster child for the controversy that is pushing people away from football so in 10+ years they will adopt nike as a brand cause their parents burned shoes 10+ years previously.

like i said - fire whoever came up with it and then fire whoever ok'd it. there were much better ways to embrace the protests than this and people are *looking* for ways to get along, not keep fighting. we'll see who's right/wrong in time, however. no way to know today.

As I said in another thread, I will go with Nike's business record vice the opinion of a guy on the internet.

you do that.

 

[iceberg]

Now you are doing the same thing as the rest, looking 20 minutes down the road.

10 years from now those 15-17 year olds will be 25-27 with their own source of income. This is not about today or next month, this is about the future.

great. but to target a demographic of 2 years is strange to me so no, i'd not suggest nor do that. you're now saying nike is making a 10+ year investment in todays drama and todays drama gets forgetting and you become a pet rock in 10+ years. is the kid going to remember a football player who isn't anymore who caused a lot of people to fight, or is he going to see the struggle kaep sees and support him, via nike?

so yes, i am seeing this long term, i just see it not worth the input / cost they're spending in money and reputation today. those 35 year olds will then be 45 then 50 and in my age group and i still buy comfortable shoes and if nike makes 'em, i'll buy 'em. 4E is a bitch to find so i can't limit my options over this.

It is a very narrow group, I do agree and that was talked about on the show yesterday morning. One thing to remember, kids like to do things their parents disagree with, so parents burning Nike shoes just makes Nike shoes more appealing to the kids.

And as the old saying goes, any press is good press...when was the last time anyone talked about Nike prior to this?

sure they do - at the time. as they grow older they often become their parents because of similar experiences that got the parents that way.

so they're targeting 15-17 year olds with an unemployed athlete who is the poster child for the controversy that is pushing people away from football so in 10+ years they will adopt nike as a brand cause their parents burned shoes 10+ years previously.

like i said - fire whoever came up with it and then fire whoever ok'd it. there were much better ways to embrace the protests than this and people are *looking* for ways to get along, not keep fighting. we'll see who's right/wrong in time, however. no way to know today.

Middle aged white guys like me who actually have the $$ to buy sneakers for my kids. They are never wearing Nike again.

Which will just make them want them more than ever and then when they have the money they will be loyal customers.

you're banking on the anger and rebel in a 16 year old kid to still be there at 35. my experience says otherwise.

 

[LordBrownTrout]

Nike made a business decision not a political statement in running their recent add with Colin Kaepernick.
They are chasing the dollars.
They realize the vast majority of people who will stop buying their products because of the add is outweighed by the increases they will receive by those who do not feel strongly about or support Kaepernick.

This is a statement about who will be the strongest demographic with the most disposable income in the future pro-Trumpers or anti-Trumpers

Are you confirming my findings...This nation has never had more disgusting unAmerican filth on its soil?

No, you are disgusting unamerican filth.

No, that's Kaepernick that's disgusting filth.

 

[easyt65]

Nike made a business decision not a political statement in running their recent add with Colin Kaepernick.

Bullshit. I watched the CNN report in which a NIKE Rep stated they did the research and polling and know that the MAJORITY of Americans do not agree with the 'kneeling' protest bullshit...so they KNOW this ad campaign is already going to POSSIBLY piss off more people than not.

BAD NEWS FOR KAEPERNICK AND NIKE:

1. Kaepernick's BS was already exposed - his claim that he was being 'blacklisted' from the NFL - when NFL QB Legend & Broncos GM John Elway revealed publicly that he had offered Kaepernick a multi-million dollar contract to play for the Broncos as a back-up.

2. It's always a kick in the b@lls when the ex-terrorist President of one of our nation's enemies - who participated in the hostage-taking of American citizens - comes out to SUPPORT you and your 'cause'...the way that ex-Iranian President Mahmoud Ahmadinejad recently did in support of Kaepernick!

Perhaps Kaepernick and Ahmadinejad could do a commercial together - Kaepernick taking a knee during the playing of the national anthem...with Ahmadinejad burning the American flag in the background - both wearing Nike shoes with the famous 'swoop' on them.

3. Military Veterans, 1 in specific, coming out to bash the ad - declaring Nike and Kaepernick know nothing of 'sacrifice' and that their 'angle ' gimmick' about 'sacrifice' is insulting to the military, 1st responders, etc... Yeah, that's not going to help Nike sell any shoes, either.

Of course the NFL, who banned kneeling before reversing course, has to be pissed Nike - contracted with the NFL - just made Kaepernick, a guy who is not even in the NFL anymore, who was suing teams/owners, and is causing so many people to NOT watch games, the 'face' of Nike.

I have a feeling this is going to blow up in their faces....and I hope it does, though whether it does or not does not effect me at all.

 

[Harpy Eagle]

great. but to target a demographic of 2 years is strange to me so no, i'd not suggest nor do that. you're now saying nike is making a 10+ year investment in todays drama and todays drama gets forgetting and you become a pet rock in 10+ years. is the kid going to remember a football player who isn't anymore who caused a lot of people to fight, or is he going to see the struggle kaep sees and support him, via nike?

so yes, i am seeing this long term, i just see it not worth the input / cost they're spending in money and reputation today. those 35 year olds will then be 45 then 50 and in my age group and i still buy comfortable shoes and if nike makes 'em, i'll buy 'em. 4E is a bitch to find so i can't limit my options over this.

It is a very narrow group, I do agree and that was talked about on the show yesterday morning. One thing to remember, kids like to do things their parents disagree with, so parents burning Nike shoes just makes Nike shoes more appealing to the kids.

And as the old saying goes, any press is good press...when was the last time anyone talked about Nike prior to this?

sure they do - at the time. as they grow older they often become their parents because of similar experiences that got the parents that way.

so they're targeting 15-17 year olds with an unemployed athlete who is the poster child for the controversy that is pushing people away from football so in 10+ years they will adopt nike as a brand cause their parents burned shoes 10+ years previously.

like i said - fire whoever came up with it and then fire whoever ok'd it. there were much better ways to embrace the protests than this and people are *looking* for ways to get along, not keep fighting. we'll see who's right/wrong in time, however. no way to know today.

Middle aged white guys like me who actually have the $$ to buy sneakers for my kids. They are never wearing Nike again.

Which will just make them want them more than ever and then when they have the money they will be loyal customers.

you're banking on the anger and rebel in a 16 year old kid to still be there at 35. my experience says otherwise.

I am not banking on anything, I am just stating the facts. If that anger and rebellion is there at 18 to 20 when they start to buy their own shoes then it does not need to be there at 35.

 

[LordBrownTrout]

Their stocks are way down. Lol.

 

[iceberg]

It is a very narrow group, I do agree and that was talked about on the show yesterday morning. One thing to remember, kids like to do things their parents disagree with, so parents burning Nike shoes just makes Nike shoes more appealing to the kids.

And as the old saying goes, any press is good press...when was the last time anyone talked about Nike prior to this?

sure they do - at the time. as they grow older they often become their parents because of similar experiences that got the parents that way.

so they're targeting 15-17 year olds with an unemployed athlete who is the poster child for the controversy that is pushing people away from football so in 10+ years they will adopt nike as a brand cause their parents burned shoes 10+ years previously.

like i said - fire whoever came up with it and then fire whoever ok'd it. there were much better ways to embrace the protests than this and people are *looking* for ways to get along, not keep fighting. we'll see who's right/wrong in time, however. no way to know today.

Middle aged white guys like me who actually have the $$ to buy sneakers for my kids. They are never wearing Nike again.

Which will just make them want them more than ever and then when they have the money they will be loyal customers.

you're banking on the anger and rebel in a 16 year old kid to still be there at 35. my experience says otherwise.

I am not banking on anything, I am just stating the facts. If that anger and rebellion is there at 18 to 20 when they start to buy their own shoes then it does not need to be there at 35.

you're stating your opinion. now that you've come to pass those off as "facts" i'll go ahead and bow out.

 

[AzogtheDefiler]

Now you are doing the same thing as the rest, looking 20 minutes down the road.

10 years from now those 15-17 year olds will be 25-27 with their own source of income. This is not about today or next month, this is about the future.

great. but to target a demographic of 2 years is strange to me so no, i'd not suggest nor do that. you're now saying nike is making a 10+ year investment in todays drama and todays drama gets forgetting and you become a pet rock in 10+ years. is the kid going to remember a football player who isn't anymore who caused a lot of people to fight, or is he going to see the struggle kaep sees and support him, via nike?

so yes, i am seeing this long term, i just see it not worth the input / cost they're spending in money and reputation today. those 35 year olds will then be 45 then 50 and in my age group and i still buy comfortable shoes and if nike makes 'em, i'll buy 'em. 4E is a bitch to find so i can't limit my options over this.

It is a very narrow group, I do agree and that was talked about on the show yesterday morning. One thing to remember, kids like to do things their parents disagree with, so parents burning Nike shoes just makes Nike shoes more appealing to the kids.

And as the old saying goes, any press is good press...when was the last time anyone talked about Nike prior to this?

sure they do - at the time. as they grow older they often become their parents because of similar experiences that got the parents that way.

so they're targeting 15-17 year olds with an unemployed athlete who is the poster child for the controversy that is pushing people away from football so in 10+ years they will adopt nike as a brand cause their parents burned shoes 10+ years previously.

like i said - fire whoever came up with it and then fire whoever ok'd it. there were much better ways to embrace the protests than this and people are *looking* for ways to get along, not keep fighting. we'll see who's right/wrong in time, however. no way to know today.

Middle aged white guys like me who actually have the $$ to buy sneakers for my kids. They are never wearing Nike again.

Which will just make them want them more than ever and then when they have the money they will be loyal customers.

Possible or it is possible that they get accustomed to another brand like Adidas and stick with that but for the foreseeable future there is no Nike in their wardrobe and they are young. If Nike wants to wait 10 years, be my guest. I would also surmise that I am not the only one that feels this way.

 

[Harpy Eagle]

sure they do - at the time. as they grow older they often become their parents because of similar experiences that got the parents that way.

so they're targeting 15-17 year olds with an unemployed athlete who is the poster child for the controversy that is pushing people away from football so in 10+ years they will adopt nike as a brand cause their parents burned shoes 10+ years previously.

like i said - fire whoever came up with it and then fire whoever ok'd it. there were much better ways to embrace the protests than this and people are *looking* for ways to get along, not keep fighting. we'll see who's right/wrong in time, however. no way to know today.

Middle aged white guys like me who actually have the $$ to buy sneakers for my kids. They are never wearing Nike again.

Which will just make them want them more than ever and then when they have the money they will be loyal customers.

you're banking on the anger and rebel in a 16 year old kid to still be there at 35. my experience says otherwise.

I am not banking on anything, I am just stating the facts. If that anger and rebellion is there at 18 to 20 when they start to buy their own shoes then it does not need to be there at 35.

you're stating your opinion. now that you've come to pass those off as "facts" i'll go ahead and bow out.

I am stating the facts of what Nike said they were doing.

 

[Harpy Eagle]

great. but to target a demographic of 2 years is strange to me so no, i'd not suggest nor do that. you're now saying nike is making a 10+ year investment in todays drama and todays drama gets forgetting and you become a pet rock in 10+ years. is the kid going to remember a football player who isn't anymore who caused a lot of people to fight, or is he going to see the struggle kaep sees and support him, via nike?

so yes, i am seeing this long term, i just see it not worth the input / cost they're spending in money and reputation today. those 35 year olds will then be 45 then 50 and in my age group and i still buy comfortable shoes and if nike makes 'em, i'll buy 'em. 4E is a bitch to find so i can't limit my options over this.

It is a very narrow group, I do agree and that was talked about on the show yesterday morning. One thing to remember, kids like to do things their parents disagree with, so parents burning Nike shoes just makes Nike shoes more appealing to the kids.

And as the old saying goes, any press is good press...when was the last time anyone talked about Nike prior to this?

sure they do - at the time. as they grow older they often become their parents because of similar experiences that got the parents that way.

so they're targeting 15-17 year olds with an unemployed athlete who is the poster child for the controversy that is pushing people away from football so in 10+ years they will adopt nike as a brand cause their parents burned shoes 10+ years previously.

like i said - fire whoever came up with it and then fire whoever ok'd it. there were much better ways to embrace the protests than this and people are *looking* for ways to get along, not keep fighting. we'll see who's right/wrong in time, however. no way to know today.

Middle aged white guys like me who actually have the $$ to buy sneakers for my kids. They are never wearing Nike again.

Which will just make them want them more than ever and then when they have the money they will be loyal customers.

Possible or it is possible that they get accustomed to another brand like Adidas and stick with that but for the foreseeable future there is no Nike in their wardrobe and they are young. If Nike wants to wait 10 years, be my guest. I would also surmise that I am not the only one that feels this way.

No, I am sure there are a good number of middle aged white men that feel as you do.

 

[miketx]

Nike made a business decision not a political statement in running their recent add with Colin Kaepernick.
They are chasing the dollars.
They realize the vast majority of people who will stop buying their products because of the add is outweighed by the increases they will receive by those who do not feel strongly about or support Kaepernick.

This is a statement about who will be the strongest demographic with the most disposable income in the future pro-Trumpers or anti-Trumpers

If that was a business decision, just wait, they're gonna get "the business"!

 

[CowboyTed]

Nike made a business decision not a political statement in running their recent add with Colin Kaepernick.
They are chasing the dollars.
They realize the vast majority of people who will stop buying their products because of the add is outweighed by the increases they will receive by those who do not feel strongly about or support Kaepernick.

This is a statement about who will be the strongest demographic with the most disposable income in the future pro-Trumpers or anti-Trumpers

It's complete stupidity and will have the same failing results as others who took similar positions.

When you are dealing with the public, you have people on all different ends. For instance, the kneelers. About a third of their paying audience doesn't care one way or another. They are just there to see a football game. Another third agree with them as you pointed out. The other third are insulted by their actions, and some will refuse to ever come back.

If they never took a political position in the first place, everybody is happy. But by taking a political position, they pissed off about a third of their audience.

It works the same way in music and all entertainment. When your living depends on people coming to see you, the stupidest thing you can do is piss any of them off. It makes zero business sense.

Jordan wasn’t a moron.

He famously said, “Republicans buy sneakers, too.”

Jordan is a billionaire.

Yes, but that really wasn't a political position. It was more an inclusive statement if anything and was quite brilliant.

The new demographic focus on LeBron and his NBA chorts more than Jordan.

Ok. We will see.

The results of this will be obvious in the 4th quarter results. October to December Sales.

It will be empirical and conclusive. We will know around February 1st.

This will likely not affect the 3rd quarter very much.

Let’s compare results to Q4 forecasts.

I will go on record as saying this will negatively affect their revenues.

A couple of bad quarters for years of civil rights activist champions... Easier signing on those Black Athletes as well....

The funny thing is that I think this could have positive effect... I have a lot of friends that won't buy NIKE due to work practices..

 

[AzogtheDefiler]

It is a very narrow group, I do agree and that was talked about on the show yesterday morning. One thing to remember, kids like to do things their parents disagree with, so parents burning Nike shoes just makes Nike shoes more appealing to the kids.

And as the old saying goes, any press is good press...when was the last time anyone talked about Nike prior to this?

sure they do - at the time. as they grow older they often become their parents because of similar experiences that got the parents that way.

so they're targeting 15-17 year olds with an unemployed athlete who is the poster child for the controversy that is pushing people away from football so in 10+ years they will adopt nike as a brand cause their parents burned shoes 10+ years previously.

like i said - fire whoever came up with it and then fire whoever ok'd it. there were much better ways to embrace the protests than this and people are *looking* for ways to get along, not keep fighting. we'll see who's right/wrong in time, however. no way to know today.

Middle aged white guys like me who actually have the $$ to buy sneakers for my kids. They are never wearing Nike again.

Which will just make them want them more than ever and then when they have the money they will be loyal customers.

Possible or it is possible that they get accustomed to another brand like Adidas and stick with that but for the foreseeable future there is no Nike in their wardrobe and they are young. If Nike wants to wait 10 years, be my guest. I would also surmise that I am not the only one that feels this way.

No, I am sure there are a good number of middle aged white men that feel as you do.

Hence the dip in stock price.

 

[whitehall]

The world is ass-backward in the liberal mind. Everyone knows that Nike made a political statement that they thought was a good business decision. They were wrong because they underestimated the intelligence of the average sports fan. Now Nike has opened a whole can of worms with allegations of sweat shop environments for workers and shoddy goods sponsored by a rich hypocrite.

 

[evenflow1969]

Nike made a business decision not a political statement in running their recent add with Colin Kaepernick.
They are chasing the dollars.
They realize the vast majority of people who will stop buying their products because of the add is outweighed by the increases they will receive by those who do not feel strongly about or support Kaepernick.

This is a statement about who will be the strongest demographic with the most disposable income in the future pro-Trumpers or anti-Trumpers

Are you confirming my findings...This nation has never had more disgusting unAmerican filth on its soil?

Sure they have ever since the day you were born!

 

[Papageorgio]

What did the stock market think of the business decision cupcake?

A 3% drop, most of which took place in the first hour. Then it leveled off and their futures are up right now.

Too many people like you cannot see past the next 20 minutes, Nike is thinking 20 years down the road. This campaign according to Nike is aimed at the 15-17 year old demographic. They are building their customer base for the future, and are willing to take a small hit with the middle aged white guys in the process.

yea, anyone looking short term at this is being stupid. the dip happens, it recovers, and just because people are burning shoes today doesn't mean the market will feel that effect in the coming months. i think it was a stupid ploy on their part but it's going to take months to decide, not hours.

the IGS (instant gratification society) can't stand the inbetween.

Yesterday on Mike and Mike they were talking about this and Nike said that this is geared towards the 15-17 year old demographic. So, it will not take months, it will take years to decide. As for their stock I am willing to bet it is back up to where it was before the end of the week. I was kind of hoping it would drop a little more and I was going to buy some, but it does not seem to be the case.

15-17 year old usually need their 35+ year old parents help in buying $100+ shoes. if this is their ploy then they should fire the ad agency. if in-house, hire one.

but yea, buy in a panic cause the panic never lasts and it recovers almost every time. when the news is over then look to see if you sell and make money or keep the gamble going.

Now you are doing the same thing as the rest, looking 20 minutes down the road.

10 years from now those 15-17 year olds will be 25-27 with their own source of income. This is not about today or next month, this is about the future.

I get the looking toward the future, but do 15-17 year olds even care about a QB who is at the end of their career? Derek Carr, Baker Mayfield, and younger up and comers be more of the target for the 15-17 year olds? Do young Nike shoe buyers care about Kaepernick’s cause? In 10 years do we ever hear of Kaepernick again? If what you are saying is true, it makes little sense, if you are wanting to go after the 22-30 market, that would make sense as they can identify and can get behind the politics of Kaepernick and hang on to Nike for years to come. I quit buying Nike’s in my mid to late 30’s, that is the demographic they need to keep. Just my opinion.

 

[BrokeLoser]

Nike made a business decision not a political statement in running their recent add with Colin Kaepernick.
They are chasing the dollars.
They realize the vast majority of people who will stop buying their products because of the add is outweighed by the increases they will receive by those who do not feel strongly about or support Kaepernick.

This is a statement about who will be the strongest demographic with the most disposable income in the future pro-Trumpers or anti-Trumpers

Are you confirming my findings...This nation has never had more disgusting unAmerican filth on its soil?

Sure they have ever since the day you were born!

LefTard Logic:
Patriotic, law abiding wealthy, tax paying business owner = FILTH
Anti-American, illegal, criminal on welfare = AWESOME

 

[Foxfyre]

A 3% drop, most of which took place in the first hour. Then it leveled off and their futures are up right now.

Too many people like you cannot see past the next 20 minutes, Nike is thinking 20 years down the road. This campaign according to Nike is aimed at the 15-17 year old demographic. They are building their customer base for the future, and are willing to take a small hit with the middle aged white guys in the process.

yea, anyone looking short term at this is being stupid. the dip happens, it recovers, and just because people are burning shoes today doesn't mean the market will feel that effect in the coming months. i think it was a stupid ploy on their part but it's going to take months to decide, not hours.

the IGS (instant gratification society) can't stand the inbetween.

Yesterday on Mike and Mike they were talking about this and Nike said that this is geared towards the 15-17 year old demographic. So, it will not take months, it will take years to decide. As for their stock I am willing to bet it is back up to where it was before the end of the week. I was kind of hoping it would drop a little more and I was going to buy some, but it does not seem to be the case.

15-17 year old usually need their 35+ year old parents help in buying $100+ shoes. if this is their ploy then they should fire the ad agency. if in-house, hire one.

but yea, buy in a panic cause the panic never lasts and it recovers almost every time. when the news is over then look to see if you sell and make money or keep the gamble going.

Now you are doing the same thing as the rest, looking 20 minutes down the road.

10 years from now those 15-17 year olds will be 25-27 with their own source of income. This is not about today or next month, this is about the future.

I get the looking toward the future, but do 15-17 year olds even care about a QB who is at the end of their career? Derek Carr, Baker Mayfield, and younger up and comers be more of the target for the 15-17 year olds? Do young Nike shoe buyers care about Kaepernick’s cause? In 10 years do we ever hear of Kaepernick again? If what you are saying is true, it makes little sense, if you are wanting to go after the 22-30 market, that would make sense as they can identify and can get behind the politics of Kaepernick and hang on to Nike for years to come. I quit buying Nike’s in my mid to late 30’s, that is the demographic they need to keep. Just my opinion.

It isn't 15-17 year olds who are investing in the stock market, however. Nor is it the 15-17 year olds who are coughing up most of the significant amount of cash to pay for Nike products. So if enough patriotic parents are offended by disrespect for the flag and the country and/or 'believing' in what should be condemned or should be expressed in more appropriate ways, then the products those kids think they 'must have' may not be much of a factor because those kids will be steered to another product.

 

[LordBrownTrout]

Who wants to buy sweatshop shoes anyway.

 

[doesanyoneknowmyname]

Nike made a business decision not a political statement in running their recent add with Colin Kaepernick.
They are chasing the dollars.
They realize the vast majority of people who will stop buying their products because of the add is outweighed by the increases they will receive by those who do not feel strongly about or support Kaepernick.

This is a statement about who will be the strongest demographic with the most disposable income in the future pro-Trumpers or anti-Trumpers

Are you confirming my findings...This nation has never had more disgusting unAmerican filth on its soil?