g5000
Diamond Member
- Nov 26, 2011
- 125,228
- 68,944
Defendant literally had a "PlayBook" for his Scheme and nationwide advertising campaign to mislead student-victims. The PlayBook contains a chart depicting the upsell scheme executed across the country.
Specifically, Defendant first lured consumers in with a free 90-minute Live Event called the Preview. The Preview is used to persuade students to purchase the $1,495 "one year apprenticeship" course called the Fulfillment. If student-victims purchased the Fulfillment, Defendant used the Live Event to convince them to purchase Trump University's $35,000 Gold Elite program. Even then, after investing nearly $36,500, students still do not receive Defendant Trump's "secrets" they were promised, but are constantly subjected to upsells of additional Live Events, products and books.
http://www.trumpuniversitylitigation.com/Content/Documents/Cohen Complaint.pdf
After paying out the ass for a one year program, the victims got a three day sales course instead.
Specifically, Defendant first lured consumers in with a free 90-minute Live Event called the Preview. The Preview is used to persuade students to purchase the $1,495 "one year apprenticeship" course called the Fulfillment. If student-victims purchased the Fulfillment, Defendant used the Live Event to convince them to purchase Trump University's $35,000 Gold Elite program. Even then, after investing nearly $36,500, students still do not receive Defendant Trump's "secrets" they were promised, but are constantly subjected to upsells of additional Live Events, products and books.
http://www.trumpuniversitylitigation.com/Content/Documents/Cohen Complaint.pdf
After paying out the ass for a one year program, the victims got a three day sales course instead.