Dragonlady
Designing Woman
Isn't "women" the appropriate terminology to use outside of LibTardia / the Twilight Zone?
No, because post menopausal women have no use for her products either, nor do women who have had hysterectomies. The market she's really after is the younger girls, to build brand loyalty, and they're not "women" at all. They're girls.
Her market is menstrating women and girls, average ages 13 - 50.