- Feb 22, 2017
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Nobody is drinking your Kool Aid.
The ad was made in March to coincide with it being Women's History Month.
Like many beer ads, it was meant to be tongue in cheek. But nevertheless, it's intent was to promote women's role in brewing beer to be more than being bikini clad bimbos. Which is fine. Sort of.
But in the era of #metoo and the emasculation of males, it wasn't taken so tongue in cheek. Winthin 24 hours of the ads first run, it received more than 2500 complaints.
Thus the companies decision to not run it again.
FFWD a month later some social media folks saw the ad for the first time, and considering Bud Lights monumental mistake, they posted up the ad and it immediately got attention. This got some folks to look into the ad when they realized that the girl in the commercial has a social media page with literally over 100 photos of her wearing bikinis. Many in sexual poses. Now THAT is funny!
Then they saw that the main ads they touted as not awesome, were made when the advertising executive was a woman. And THAT is also funny. Both realities throws cold water on the ads intent.
Which is why I said the fallout will be nothing like Bud Light. two VERY different circumstances. The fallout is already more about the girl in the commercial.
You people live to be outraged, it seems to be what gives your life purpose.
You have been trolled but you cannot help but be outraged.
So much damn fun to watch.